“How to make better marketing decisions by questioning assumptions, evaluating evidence, and avoiding cognitive traps.”This session helps marketers strengthen decision quality, not just data usage. It focuses on thinking clearly under pressure, interpreting evidence responsibly, and applying judgement alongside tools and analytics.Why Critical Thinking Matters in MarketingMarketing decisions shape spend, reputation, and customer trustData and tools support decisions, but do not replace judgementPoor thinking leads to confident mistakesMore content like this at http://marketingcollege.com/events