Neil Wilkins Podcast

Today's episode is brought to you by Better Life Elevate Coffee http://betterlifeelevate.com

In today's episode of the Neil Wilkins Podcast, Neil talks to Vaibhav "VB" Gupta, Co-Founder of AgentDee, an AI-native performance marketing agency in Bangkok. VB has 13 years experience, scaling growth for fintech, SaaS, and consumer brands, most recently as CMO of DeeMoney. He believes most agencies will not survive the next 3 years, which is inconvenient because he runs one!

Connect with VB https://agentdee.ai/

More content like this at Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/

Today's guest is David Levine, an Amazon best-selling author, entrepreneur, and customer experience expert who helps businesses get found and keep customers coming back. 

Connect with David Levine
Website:

https://iamyourvirtualprofessional.com/

Podcast Resource Page:

https://iamyourvirtualprofessional.com/podcast/

Customer Experience & AI Tools:

https://iamyourvirtualprofessional.com/elevate-customer-experience/

LinkedIn:

https://www.linkedin.com/in/mrdavidjlevine/

Old School Service New School Tools:

https://amzn.to/4f1sK8c

Follow-Up Helper:

https://betterfollowups.com

For more content and episodes like this, visit Neil Wilkins Online http://neilwilkins.online

Budgeting is not just about controlling spend.It is about making better choices with limited resources.Strong marketers connect budget to objectives, allocate by evidence and constraint, balance short-term and long-term value, track results, and adjust before money is wasted.The question is not only, “What can we afford?”It is, “What is the best use of what we have?”More webinars like this at Cambridge Marketing College http://marketingcollege.com/events

Practical ways to stay focused, consistent and effective when marketing work becomes demanding.

Performance under pressure is not about doing more forever. It is about protecting the quality of your work when demands increase.

By the end, attendees should be able to:

Recognise pressure patterns early

Prioritise more effectively

Protect focus and consistency

Communicate capacity clearly

Use practical routines to stay steady

Know when pressure needs wider support

More content like this at Cambridge Marketing College http://marketingcollege.com/events

Neil Wilkins shares how to use AI to expand creative thinking, develop stronger campaign concepts and explore more possibilities without losing originality.

By the end of this recording, you should be able to:

Use AI to explore creative territories rather than generate generic lists

Apply proven creative-thinking models with AI

Move from audience insight to campaign concept

Generate genuinely different alternatives

Evaluate ideas systematically

Protect brand distinctiveness and originality

Use AI responsibly in creative development

Moe webinars like this at Cambridge Marketing College http://marketingcollege.com/events

CIPD defines evidence-based practice as using the best available evidence from multiple sources, combined with critical thinking, to improve decisions. Strategic focus: Use evidence to justify priorities, budgets and commercial decisions.Tactical focus: Show how daily data work leads to useful action.By the end of this video, you should be able to:Distinguish data, evidence and insightBuild stronger evidence for recommendationsLink insight to actionAvoid weak, biased or vanity evidenceCommunicate findings clearlyDemonstrate data and insight capability at workMore webinars like this at Cambridge Marketing College http://marketingcollege.com/events

How to make your brand easier to understand, easier to remember, and easier to choose.

Competitive markets are noisy. Customers are busy. Many brands sound similar.

Positioning helps people understand: Who you are for; What you help them achieve; Why you are relevant; Why they should choose you.

Harvard Business School describes positioning as creating competitive advantage in customers’ minds.

By the end of this webinar, you should be able to:

• Understand positioning and differentiation
• Identify competitive alternatives
• Define meaningful value
• Use distinctiveness to improve memorability
• Build a practical positioning statement
• Turn positioning into marketing activity




More content like this at Cambridge Marketing College http://marketingcollege.com/events

This episode is sponsored by Superside, the world's leading AI-first creative partner for enterprises. Creative demand keeps growing and headcount does not, so the shortfall lands on the same few people. Superside is how you scale creative capacity without burning your team out. Creative directors and designers who work as an extension of your in-house team, on ad creative, video, social and presentation design. AI-first, not AI-only. Get the backup your marketing team deserves. Visit superside.com to find out more.

Doug Katz is Founder of NULU Knives and NULU Navigator. He is a West Point graduate, disabled veteran, inventor, and entrepreneur. His work focuses on alignment between human capability and the systems we operate inside. So today, we are going to discuss How to Fix a Broken Customer Journey with AI.

Neil and Doug explore: - What a truly broken customer journey looks like and what it takes to rebuild it from scratch

- How AI can function as a commercial tool for reaching underserved markets that traditional marketing can't convert

- What building a product category from nothing teaches you about entrepreneurship that conventional markets never will

- The hard lessons from building both a physical product and a technology layer simultaneously as a solo founder

Connect with Doug Katz https://dougkatz8.wixsite.com/douglasmkatz Visit NULU Knives http://nuluknives.com 

More episodes like this at Neil Wilkins Online http://neilwilkins.online

Thanks to today’s sponsor Superside, the world's leading AI-first creative partner for enterprises. Scale creative capacity with Superside: ad creative, video, social and presentation design. Visit Superside for more information.

How to interpret briefs, ask better questions, and deliver work that meets expectations

Why briefs matter :

A brief gives direction before work begins.

It should clarify:

- What needs to be achieved

- Who the work is for

- What must be delivered

- When it is needed

- How success will be judged

Key point: Good execution starts with good understanding.

Session aims :

By the end, apprentices should be able to:

- Understand the purpose of a brief

- Identify missing information

- Ask useful clarification questions

- Confirm expectations professionally

- Turn a brief into a practical action plan

More webinars like this at Cambridge Marketing College http://marketingcollege.com/events

Caroline Hodson, is the Founder and CEO of marketing technology consultancy Woolf Hodson. Her perspective is simple: current sales processes were built for a world that no longer exists.
She argues that in a world shaped by AI tools, peer forums and self-serve content there is little or no footprint in the CRM. By the time a buyer reaches out, they're often 80% through their decision cycle and so the traditional "nurture, qualify, nurture" route doesn't apply.
Caroline calls this the "dark funnel" and she has a framework for how organisations can adapt: from ditching gated content to building the the right infrastructure for the future.
With 30 years of experience across consulting and leadership roles, Caroline offers a grounded and thought-provoking perspective on how organisations can adapt to the reality of modern buyer behaviour.

Visit Woolf Hodson https://www.woolfhodson.com/

More content like this at Neil Wilkins Online http://neilwilkins.online