Fergus Dyer-Smith, founder and CEO of MSQ Global Studios joins Neil Wilkins to talk about AI products that enterprises actually use.Fergus is a product-driven founder who’s built and sold multiple companies, most recently his AI company to MSQ Partners, where they are rolling out these AI tools across their global network.Fergus isn’t an engineer, he’s a product thinker with a track record of actually getting AI adopted inside complex organisations and in this podcast he shares tangible and practical things you can do to realise the potential of artificial intelligence.Connect with Fergus https://www.linkedin.com/in/fergusdyersmith/More content like this https://neilwilkins.online/category/ai-marketing/Subscribe to the Neil Wilkins Podcast https://creators.spotify.com/pod/profile/neilwilkins

Neil Wilkins talks to Steve Frazier, the founder of Release the Coffee Cuffs, an eye-opening coaching program for people who want to quit caffeine without quitting life. 

He’s also the author of Release the Coffee Cuffs: Winning the Battle with Caffeine, the ultimate manual for those who are tired of being tired, and ready to reclaim their energy, sanity, and mornings from the grip of their coffee cup.

From Energy to Anxiety: 10 Ways Caffeine Hijacks Your System https://www.stevefrazier.net/effects-of-caffeine

Know Your Buzz: Daily Caffeine + Symptom Trackers to Map Your Progress https://www.stevefrazier.net/Tools-and-Trackers

You’ll Never Look at a Latte the Same Way Again: The Ultimate Caffeine Chart https://drive.google.com/file/d/1U11zFa11-rYauvszfJY-PGtwakjTb39B/view?usp=sharing

More episodes like this on the Neil Wilkins Podcast https://neilwilkins.online/category/mindful_living/

“You’re doing the work. Now let’s evidence it properly.”This webinar shows how routine marketing activity can be mapped, written up, and structured to meet apprenticeship assessment criteria clearly and confidently.Why This MattersMany apprentices fail not because of poor work, but poor evidenceAssessors can only judge what is clearly shownEveryday marketing tasks already contain strong evidenceKey message: You don’t need more work. You need better explanation.More webinars like this at Cambridge Marketing College http://marketingcollege.com/events

Dr. Paul Barattiero is a molecular hydrogen researcher and founder of Echo Water, a company advancing performance-focused wellness through research-backed hydrogen water.With over 20 years of experience in natural health and oxidative stress research, Paul brings unique, evidence-based insights into how molecular hydrogen supports: Antioxidant Properties; Anti-Inflammatory Effects; Enhanced Athletic Performance; and Improved Metabolic Function.His life mission is to spread awareness of how hydrogen water can enhance quality of life by helping to prevent disease by neutralising harmful free radicals and mitigating oxidative stress and inflammation.Connect with Dr. Paul Barattiero https://echowater.com/Read the research https://hydrogenwaterstudies.com/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/gb/podcast/neil-wilkins-podcast/id1327913887

Product Marketing Specialist, Gaspard Pastural, joins Neil Wilkins to discuss positioning, narrative and messaging for new product launches and promotions.If you are looking to launch a new product (or business), Gaspard shares proven techniques to ensure your message lands in the right way with your target audience and that revenue, his essential Key Performance Indicator, is maximised.Connect with Gaspard Pastural https://www.linkedin.com/in/gaspardpastural/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/gb/podcast/neil-wilkins-podcast/id1327913887

Marketing Strategy Fundamentals for a Fast-Changing World

“How to apply clear strategic thinking when tools, platforms, and conditions keep shifting.”

This session revisits the enduring fundamentals of marketing strategy and shows how to apply them confidently in uncertain, rapidly evolving environments.

More content like this at http://marketingcollege.com/events

Simplifying Complex Messages for Customers“How to communicate clarity without losing accuracy or credibility.”Why Simplicity Creates ValueComplexity does not equal sophistication in the eyes of the customerCustomers only value what they understandClear communication reduces friction, risk perception, and decision fatigueReflective question:Where in your current marketing do customers most likely feel uncertain or unclear about what you offer?More webinars like this at Cambridge Marketing College http://marketingcollege.com/events

Neil Wilkins talks to OtterlyAI Co-Founder and CEO, Thomas Peham about GEO, content strategy, agent search and more, in this fascinating discovery of the new world of content and search optimisation.Visit OtterlyAI http://otterly.aiConnect with Thomas Peham https://www.linkedin.com/in/thomaspeham/More content like this at Neil Wilkins Online http://neilwilkins.online

“How to evidence Knowledge, Skills and Behaviours clearly, confidently, and professionally.”This session demystifies what assessors are really looking for in an apprentice portfolio and gives you a step-by-step method to select evidence, write strong commentary, and demonstrate competence as a professional marketer.What the Portfolio Is Really ForThe portfolio is not a scrapbook or a diaryIt is structured evidence that you meet the apprenticeship standardAssessors are looking for competence, consistency, and professional judgement

Key mindset: Your portfolio answers one question only“Can this apprentice perform as a competent marketing professional?”

AI Strategy for Marketers

“Moving from tools and tactics to alignment, value, and outcomes.”

This session helps marketers understand how to approach AI strategically, not opportunistically. It focuses on where AI genuinely adds value, where it does not, and how to align AI use with marketing objectives and wider business outcomes.

More content like this at Cambridge Marketing College http://marketingcollege.com