Effective criticism should be about offering thoughtful feedback to help improve a situation in a productive and respectful manner rather than tearing someone or something down

Today, Roderick of LLSBS Morgan-Victoria join me to discuss criticism and the impact it can have on how we function at work, school and various areas of life.  

Why does the word criticism have such a negative connotation? Does it help to frame it as "feedback instead? 

Let's go, real conversations with Coach Charley.