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Extracted as a one minute + tip from Laura Patterson's interveiw on CRM Radio, Patterson discusses the importance of digital analytics as a skill for every marketer. 

Why it's Important

"I think that in today's environment, that is very data driven...the C suite is trying to make data derived insight based decisions; every marketer needs to have a solid base in analytics."

Laura Patterson

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More...----more----

• Creative design must be made with data in mind

Listen to the full intervew here: 

Marketing Analytics isn’t so much new as it’s a subject that is increasing hard for marketers to ignore. Over the past few years marketing ROI has headlined so many marketing conferences that someone remarked to me, “Enough already, we get the point.” And yet just knowing the issue isn’t solving the problem of how to get marketers fully up to a skill level that satisfies a growing demand by the c-level managers.  In this interview with marketing analytics pioneer, Laura Patterson we discuss how marketers must go about the business of measuring what they manage. The host is Jim Obermayer.

About Laura Patterson

As the president of VisionEdge Marketing, founded in 1999, Patterson is recognized as one of the pioneers and authorities in the Marketing Performance Management (MPM) discipline. Martechexec selected Laura as one of the top 50 women in marketing technology. Laura serves on the University of Texas McCombs School of Business Masters of Marketing Science Advisory Board.

About VisionEdge Marketing

Since 1999 VisionEdge Marketing (www.visionedgemarketing.com), a data-driven metrics- based strategic and product marketing company has specialized in improving marketing performance and helping organizations make better fact-based decisions when it comes to markets, products, customers and competitors. Our passion is to help companies of all sizes solve four critical business problems: 

More:

Why CEO’s and CFO’s are still beggars when it comes to marketing ROI an SLMA Radio interview with Laura Patterson.

Why Marketing Management Must Master Deep Digital Analytics  Laura Patterson

Salary: Digital Marketing Manager: Salary.com, PayScale and glassdoor 

White Paper Review: Marketo's Marketing Metrics Guide - Must Reading

You can get big insights from Little Data - an interview with Laura Patterson on Rooted in Revenue

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Let’s be honest with ourselves, Marketing Analytics isn’t so much new as it’s a subject that is increasing hard for marketers...----more----to ignore. Over the past few years marketing ROI has headlined so many marketing conferences that someone remarked to me, “Enough already, we get the point.” And yet just knowing the issue isn’t solving the problem of how to get marketers fully up to a skill level that satisfies a growing demand by the c-level managers.  In this interview with marketing analytics pioneer, Laura Patterson we discuss how marketers must go about the business of measuring what they manage. The host is Jim Obermayer.

About Laura Patterson

Laura Patterson of VisonEdge Marketing takes a practical approach to proving and improving the value of Marketing. Patterson began her 25+ year career in sales and had the great fortune of working across functions spanning customer relationship management and Marketing with a capital “M”. As the president of VisionEdge Marketing, founded in 1999, she is recognized as one of the pioneers and authorities in the Marketing Performance Management (MPM) discipline. Martechexec selected Laura as one of the top 50 women in marketing technology. Laura serves on the University of Texas McCombs School of Business Masters of Marketing Science Advisory Board.

About VisionEdge Marketing

Since 1999 VisionEdge Marketing (www.visionedgemarketing.com), a data-driven metrics- based strategic and product marketing company has specialized in improving marketing performance and helping organizations make better fact-based decisions when it comes to markets, products, customers and competitors. Our passion is to help companies of all sizes solve four critical business problems: 

• How to acquire and keep profitable customers

You may also like:

Why CEO’s and CFO’s are still beggars when it comes to marketing ROI an SLMA Radio interview with Laura Patterson.

You can get big insights from Little Data - an interview with Laura Patterson on Rooted in Revenue

Salary: Digital Marketing Manager: Salary.com, PayScale and glassdoor 

White Paper Review: Marketo's Marketing Metrics Guide - Must Reading

Why Marketing Management Must Master Deep Digital Analytics

Sponsor for this show:

Goldmine CRM

 Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with     Windows server-based applications but looking to off-load their on-premises server equipment.

Listen while you ride a unicycle on iTunes

How to manage and simplify your separate business application tools so they don’t manage you!----more----

New business applications are bombarding businesses with promises of efficiency, but each has its own baggage of management and integration issues. The tools show promise and hundreds more are introduced each year, but somehow the tools have to be managed or each will individually suck the life out of your staff’s time. In this show with Bill Furlong, CEO of SquareStack, we discuss how business can manage a portfolio of business applications that can also be customized at the user’s discretion. The host is Jim Obermayer.

About our Guest:

Bill Furlong, CEO of  SquareStack founded the company in 2014. He has since been at the forefront of b2b digital media and marketing. Outside of leading the SquareStack team, Bill continues to work with early stage and small business owners in a variety of roles. Recently Bill was on the founding team of Bizo which was acquired by LinkedIn in 2014. He also worked for ten years at Crain Communications where he was Publisher of B2B Magazine and held various sales management roles with the Ad Age Group.

Sponsor for this show:

Goldmine CRM

 Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with     Windows server-based applications but looking to off-load their on-premises server equipment.

 Listen while you climb a mountain on iTunes

This is a 2 minute 45 second sales tip from John Asher's interview on CRM Radio about how emotions drive sales decision. 

Hear his program here: 

Neurscientists have proven that the mind works in methodical and predictable ways in making decisions. Because of this research marketers and salespeople world-wide are taking “neuromarketing” more seriously as they explore ways to create demand and close leads based on this decision making research. During this program CRM Radio host and author J----more----ohn Asher will discuss the latest research and how it can change the way salespeople sell and service the customer.

Asher is an author, entrepreneur and the CEO of Asher Strategies.  He has recently (November 2017) published his book: Close Deals Faster: The 15 Shortcuts of the Asher Sales Method .

This is not a book just for salespeople, it is for both salespeople and sales manager. In 260 pages Asher doesn’t submit one idea and beat it to death over the first 100 pages, he submits a proven process for improving sales.

Asher is an experienced international speaker on sales, sales management and marketing for Vistage, a world-wide network of CEOs. He is the #1 rated Vistage Speaker on sales and was awarded the Vistage Lifetime Speaker Achievement Award (2015)

In 1998, he co-founded a sales advisory services practice, Asher Strategies that has grown into a global leader in sales strategies. These strategies include sales, sales management and marketing. His team has trained over 80,000 Executives, Salespeople and other customer facing managers in 22 developed countries over the past 19 years.

Asher is a graduate of United States Naval Academy with degrees in mathematics and nuclear engineering. He served as the captain of two nuclear submarines. He has a MBA from George Washington University. He is the author of numerous sales training manuals and “Doing Business with the West”, published in China in 2012.

Sponsor for this show:

Goldmine CRM

 Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with     Windows server-based applications but looking to off-load their on-premises server equipment.

Listen while you hop on one foot on iTunes

The obstacle of any CRM deployment is acceptance and use by salespeople.----more----  If the salespeople dig in their heels and refuse to use the CRM System to its full capability the money, the training, forecasts and marketing reports of ROI are dead.  Sales is less efficient, marketing is flying blind, the sales manager has reports that are meaningless.

Because of these truths, we interviewed Brian Trautschold, Co-Founder and COO at Ambition, he discusses how to use incentives with salespeople to over-come a salesperson’s natural inclination to not cooperate.  

About our Guest

Brian Trautschold is the Co-Founder and COO at Ambition, the acclaimed sales performance management platform built for data-driven and millennial-fueled sales teams.

About Ambition

In 2013 a group of veteran entrepreneurs, engineers, and designers founded a company with an ambition to help scaling and at-scale organizations reach their highest potential. 

In the time since they've worked with some of the best companies on the planet. They've received funding from some of the world's leading venture capitalists. They've been continually recognized for industry-leading innovation and client success. 

All while remaining focused on building simple, intelligent software that helps companies help their people. The Ambition platform addresses all of your data, all of your systems and all of your employees

The Platform

Ambition is an end-to-end solution for people, teams, and companies looking to scale productivity while avoiding the fatigue of piecing together apps.

Sponsor for CRM Radio:

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 Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with     Windows server-based applications but looking to off-load their on-premises server equipment.

Listen while you eat a pizza on iTunes

As part of a continuing series of interviews with executives on the 5 Most Important Things they have Learned in Business and Life, we spoke with author and consultant Ruth Stevens. ----more----Ruth discusses why culture is more important than money or title in a career choice, why being miserable in a job leads to poor work results, the difference between line jobs and staff jobs, three tips on self-employment, and why your personal life should never, never be sacrificed on the altar of a career (my take-away). 

Bio

Ruth P. Stevens is the author of three books, B2B Data-Driven Marketing: Sources, Uses, Results, Maximizing Lead Generation: The Complete Guide for B2B Marketers, and Trade Show and Event Marketing: Plan, Promote, Profit. Her expertise in customer acquisition and retention derives from a decade and a half of hands-on marketing for both large enterprises and start-up companies. Just prior to beginning her consulting practice, she served as chief marketing officer at an Internet company in New York City. Before that, she had broad responsibilities for direct marketing at three corporate giants – IBM, Ziff-Davis and Time Warner.

Ruth serves on the board of directors of Edmund Optics, a leading supplier and manufacturer of industrial optics and components, based in Barrington, NJ. Ruth is a frequent contributor to a variety of marketing publications. She teaches marketing to graduate students at Columbia Business School. Ruth serves on the board of the Direct Marketing Club of New York.

She is past chair of the Business-to-Business Council of the Direct Marketing Association and holds a BA from Hamilton College and an MBA from Columbia University. Ruth’s consultancy;eMarketing Strategy is in New York. She was also named one of the most influential people in B2B Marketing by Cain’s B2B Magazine.

Sponsor for CRM Radio:

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 Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with     Windows server-based applications but looking to off-load their on-premises server equipment.

Listen while you rub your tummy on iTunes

In this interview with Larry Caretsky, CEO and Founder of Commence CRM, we discussed how his CRM system has created such a loyal following of users from B2B manufacturers. ----more---- Larry talks about its ease of use by salespeople and marketers and how it is easily customized to meet the needs of a solid product with loyal users in 35 industries and 22 countries. 

Company Backgrounder

Becoming a leading provider of CRM solutions to small and mid-size businesses didn’t happen overnight. Two decades ago the founders of Commence Corporation had a vision where businesses could improve the efficiency of their operations by capturing, tracking and sharing vital customer information throughout their organization. This vision led to the development of Commence RM, a desktop software solution for managing accounts and contacts, sales, marketing and customer service.

Commence’s popularity is driven by the products’ robust functionality, its ability to be used in a disconnected mode while away from the home office and the ability to be customized without programmer intervention. This uniqueness caught the attention of industry giants IBM, Compaq Computer and AT&T all of whom sold the Commence product under a private label agreement.

Today, Commence has evolved into a comprehensive cloud-based Customer Relationship Management (CRM) solution with functionality that rivals enterprise offerings costing thousands more. Complementing this award winning software is a series of best practices created by the company’s professional service staff who have been engaged in hundreds of CRM system implementations. The best practices coupled with the company’s top rated software ensure that Commence customers realize a maximum return on their investment.

Commence sustains strategic agreements with technology partners, system integrators, resellers and business partners throughout the world and is well positioned to continue to offer innovative products and services to its growing customer base well into the future.

More from Caretsky

 Sales Enablement: Clearing up the confusion

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Regardless of the software used and the lead generation programs, the successes of competitive corporations are now based on their ability to manage and access accurate data. Without accurate data, a company is at a severe disadvantage in the B2B market place. Ou----more----r interview this week is with Mark Godley the President of LeadGenuis.  Mark presents his ideas on how to avoid mistakes in creating an accurate database.  The host is Jim Obermayer

About Mark Godley

With more than 25 years of B2B technology industry leadership, Godley most recently served as Chief Revenue Officer for HG Data. Prior to that, he was Vice President of Market Development for ConnectAndSell, Inc., a cloud-based sales productivity platform. At healthcare startup Aventura, he managed the alliance, partnership and sales channel efforts. He also holds Advisory roles at a number of leading companies in the salestech and martech space, including Omniquo, ZenIQ.io and The Big Willow.

Godley holds a B.A. degree from Villanova University in Marketing.  He also attended Executive Graduate programs at both the University of California, Berkeley, Haas School of Business and the University of Chicago, Booth School of Business. Godley has been an award-winning Guest Lecturer in the undergraduate business school at the University of Southern California.

About LeadGenius

LeadGenius, based in Berkeley, CA, is a marketing and sales solution that enables B2B companies to identify and connect with their ideal accounts. The LeadGenius solution is powered by best-in-class B2B data which is continually refined through a unique combination of machine learning technology and skilled human researchers. LeadGenius’ customers include industry-leading companies such as Google, Square, Signifyd and eBay.  A Y-combinator company founded in 2011,LeadGenius is a fast-growing software and services company with the heart of a social enterprise and a mission to provide meaningful opportunities to underemployed individuals with digital skills anywhere in the world. 

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 Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with     Windows server-based applications but looking to off-load their on-premises server equipment.

CRM is all about the customers. But you need to get your company mission, statements and more to them so they have the accurate picture of what your company is about, what your leadership stands for and their credibility.----more---- Presenting YOUR message in an easy to access way is a start to ensure they learn about you from you. Susan Finch has some tips for an online press kit for your company - no matter the size, even for solos.

Our next segment is with Lany Sullivan of Events by Lany. Lany's expertise is events. But before the event begins, you need to define WHY you are having the event, and your target audience.

In events there are 5 different areas that will help you build a solid foundation for your event.

1. Defining Your Purpose & Goals

Then we have our guest, Lori Richardson, CEO of Score More Sales, giving us her top revenue tip. Hint: It's free and right at your fingertips.

Rooted in Revenue is a weekly podcast with hosts, Lany Sullivan and Susan Finch. You can subscribe to never miss an event:

RootedinRevenue.com and go through past episodes for guides and free tips to get you started.

Sponsor for CRM Radio:

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 Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with     Windows server-based applications but looking to off-load their on-premises server equipment.

Listen while you raid the refrigerator on iTunes 

 Neuroscientists have proven that the mind works in methodical and predictable ways in making decisions. Because of this research ...----more---- marketers and salespeople world-wide are taking “neuromarketing” more seriously as they explore ways to create demand and close leads based on this decision making research. During this program CRM Radio host and author John Asher will discuss the latest research and how it can change the way salespeople sell and service the customer. John is an author, entrepreneur and the CEO of Asher Strategies. His company has trained over 35,000 salespeople world-wide and he has recently (November 2017) published his book: Close Deals Faster: The 15 Shortcuts of the Asher Sales Method .

This is not a book just for salespeople, it is for both salespeople and sales manager. In 260 pages Asher doesn’t submit one idea and beat it to death over the first 100 pages, he submits a proven process for improving sales.

Hardcover: $22.18 on Amazon

Asher is an experienced international speaker on sales, sales management and marketing for Vistage, a world-wide network of CEOs. He is the #1 rated Vistage Speaker on sales and was awarded the Vistage Lifetime Speaker Achievement Award (2015)

He co-founded an engineering firm in 1986. He and his team grew the company at a compounded growth rate of 42% per year for 14 straight years. During his tenure as CEO, the company acquired seven other engineering and software development companies. His team sold the company in 1997 after growing annual revenue to $165m.

In 1998, he co-founded a sales advisory services practice, Asher Strategies that has grown into a global leader in sales strategies. These strategies include sales, sales management and marketing. His team has trained over 80,000 Executives, Salespeople and other customer facing managers in 22 developed countries over the past 19 years.

Asher is a graduate of United States Naval Academy with degrees in mathematics and nuclear engineering. He served as the captain of two nuclear submarines. He has a MBA from George Washington University. He is the author of numerous sales training manuals and “Doing Business with the West”, published in China in 2012.

Sponsor for this show:

Goldmine CRM

 Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with     Windows server-based applications but looking to off-load their on-premises server equipment.