Are best practices ruining your experimentation strategy? In this no-BS episode, André & Julia sit down with Shiva Manjunath, host of the podcast "From A to B" and expert in A/B testing, CRO, and stakeholder management, to discuss why blindly following best practices can be a huge mistake - and what you should be doing instead.

🔥 In this episode, we cover:
- Why “best practices” are often just outdated myths
- The psychology behind why people crave silver bullets instead of real testing
- Why curiosity, skepticism, and experimentation go hand in hand
- How to deal with stakeholders who just want quick wins
- Why gas station diet pills and CRO have more in common than you think

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🚀 And don’t forget: Join us on June 18th in Frankfurt for growth-minded SUPERHEROES - the ultimate event for experimenters, CRO pros, and growth marketers. See you there!