In this episode of The Specialty Crop Cast, we’re joined by Tim Schrank of Nichino America to talk about crop protection from a true specialty-crop-first perspective. Nichino is unique in the crop protection industry as the only company dedicated exclusively to specialty crop farmers, and Tim shares how that focus shapes everything from research and development to real-world, on-farm solutions.

We discuss why specialty crops require different approaches than broad-acre agriculture, how targeted chemistry helps manage pest pressure and resistance, and why having products designed specifically for fruit and vegetable growers matters now more than ever. Tim also offers insight into how Nichino works directly with growers and agronomists to solve challenges unique to specialty crop operations.

Thank you to our sponsor, Nichino America, for supporting this episode and for their continued commitment to developing crop protection solutions built specifically for specialty crop farmers.

Learn more about Nichino and their specialty-crop-only approach at www.nichino.net