Sign up to save your podcasts
Or
Share CROs Aren't Using Video Content Effectively ft. Finn McKenty
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
CROs Aren't Using Video Content Effectively ft. Finn McKenty
Shiva hosts "Kingpin" Finn McKenty, a YouTuber with over 700,000 subscribers and 120 million views, to discuss the effective use of video in website optimization. Finn has extensive experience in product, but also knows how to geek it up with other CROers. Finn and Shiva discuss a number of topics, including how to track video success/quality on website, in addition to actually utilizing video properly.
(00:00) Episode Start
(5:35) What KPIs should we look at to determine video quality?
(11:54) Video wrappers need to do a better job of 'setting expectations' to improve their success
(19:11) Why can't B2B companies actually have fun in their marketing?
(28:10) Shit You Need to Know (Saeed K. )
Go check out Finn's website here to get in contact with : https://www.finnmckenty.com/
And go check out Saeed K.'s post here:
https://tinyurl.com/FromAtoBSaeed
View all episodes
By Shiva Manjunath
5
55 ratings
Shiva hosts "Kingpin" Finn McKenty, a YouTuber with over 700,000 subscribers and 120 million views, to discuss the effective use of video in website optimization. Finn has extensive experience in product, but also knows how to geek it up with other CROers. Finn and Shiva discuss a number of topics, including how to track video success/quality on website, in addition to actually utilizing video properly.
(00:00) Episode Start
(5:35) What KPIs should we look at to determine video quality?
(11:54) Video wrappers need to do a better job of 'setting expectations' to improve their success
(19:11) Why can't B2B companies actually have fun in their marketing?
(28:10) Shit You Need to Know (Saeed K. )
Go check out Finn's website here to get in contact with : https://www.finnmckenty.com/
And go check out Saeed K.'s post here:
https://tinyurl.com/FromAtoBSaeed
More shows like From A to B
View all
This American Life
90,949 Listeners
Pivot
9,257 Listeners
Den nya ekonomin
5 Listeners
Nudge
170 Listeners
People I (Mostly) Admire
2,135 Listeners
No Hacks: The Mindset Behind Digital Optimization and Growth
7 Listeners
growth-minded SUPERHEROES
0 Listeners