From DTC Twitter to the Modern Commerce Podcast... Charley T joins John to hash out some of their philosophical differences from the internet town square.

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Today we have Mason Doerr of Cardinal Agency and Cashflow Syndicate to share some practical tips we can use to write better copy that sells more products.

This one jam-packed full of useful tactics you can implement today and get better conversion rates tomorrow.

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This week we have Alexa Kilroy from Triple Whale on the show. Her position at Triple Whale gives Alexa a unique perspective and the ability to see a lot of data across a lot of ecommerce brands. Alexa is going to go over the mindset shifts, overall strategies, and practical tactics that some of the fastest growing and highest profit ecom brands are using in 2023.

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The ModCom crew sits down with Cody Wittick of Kynship to talk about what influencer marketing looks like in 2023. How brands should be leveraging influencer created content in their paid advertising efforts, and how to implement an influencer marketing program.

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Will Watters drops in to tell us about his brand, Western Rise. If you're curious about the launching (or more advanced inner-workings) of an apparel brand truly equipped for modern commerce, then you won't want to miss this episode!

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Creative Testing is always a juicy topic of conversation on ModCom. On this week's episode we recruit Nicole Crowell, another Creative Strategist, to help us sift through the best SOPs for testing creatives. Below you will find the resources shared during this episode. These links allow for read-only access alone. Please duplicate these to create versions for your own use...

Chart - How much budget you should allocate to esting: https://docs.google.com/spreadsheets/...

Calculator - Number of creatives you should test:
https://docs.google.com/spreadsheets/...

Chart - What creatives you should prioritize:
https://docs.google.com/spreadsheets/...

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Allen Jernigan pops in for an interview today. We discuss the live-selling model in ecommerce and other unique aspects of the online boutique business. If you enjoyed this episode please remember to rate & review! 

Visit Blushing Brunette Boutique >>

Don't forget to try Pencil at trypencil.com & use promo code MODCOM15 to save 15% on any paid plan!

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Tim Aton the COO of Range Leather dropped by for an interview. He shares the story of Range and drops some gems of knowledge as well. You definitely don't want to miss this one! If you enjoyed this episode please remember to rate & review! 

Visit Range Leather: rangeleather.com

Don't forget to try Pencil at trypencil.com & use promo code MODCOM15 to save 15% on any paid plan!

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Nick Shackelford swings by to discuss how to recession proof your brand!

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Brett Swensen drops in to tell us his story of ecommerce marketing & Kizik Footwear. Buckle up and enjoy the ride through the building of this unique brand!

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Visit Kizik Shoes: https://www.kizikshoes.com/

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