In this episode, our host, Tim Ahlenius, is joined by Emily Burton, VP of Partner Enablement at Digital River. They discuss how looking through the lens of the customer can help set up your business for conversions, along with the importance of focusing on personalization in different countries, and altering your marketing to fit the region you're selling to.

Understanding cultural nuances is crucial when it comes to ecommerce success as it can help businesses avoid misunderstandings, build trust with customers, and tailor their marketing strategies to resonate with different cultural values.

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