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Cross-Channel, Cross-Device, Cross-Fingers: Omnichannel and Affiliate Marketing in 2025, with Kait Stephens, Andy Cloyd, and Orita's Aaron Schwartz
Some brands treat omnichannel and affiliate marketing like buzzwords. Kait Stephens (Brij) and Andy Cloyd (Superfiliate) show how connecting real-world touchpoints and creator partnerships can drive smarter acquisition and deeper retention—when done right.In this episode, Aaron Schwartz (Co-Founder & Co-CEO of Orita) digs into real strategies for connecting DTC, retail, and creator marketing. From QR codes that tie in-store buyers to your email list, to influencer campaigns that drive both foot traffic and long-term loyalty, Kait and Andy share what’s working—and how to measure it.We’re talking data, tools, and how to align teams around metrics that reflect the entire customer journey, not just the last click.💡 Want to understand how top brands tie together retail, email, influencer, and retention flows? 👉 Watch now for tactical tips from two founders who are building the infrastructure to make it happen.👥 Guests: Kait Stephens – CEO of Brij Andy Cloyd – CEO of Superfiliate Aaron Schwartz – Co-Founder & Co-CEO of Orita 🎧 Chapters:00:00 Introduction to the Guests and Their Backgrounds06:14 Understanding Omni-Channel Retail and Consumer Data12:01 The Importance of Retention in Customer Relationships18:20 Measuring Success in New Marketing Strategies27:21 Metrics for Evaluating Omni-Channel Success30:24 Tactical Approaches to Super Affiliate Marketing35:28 Budgeting for Creator Partnerships39:11 Investing in the Commerce Ecosystem46:18 Lessons from Investor to Operator50:14 The Importance of Founder Market Fit and Team Alignment💛 Extra Credit: 🔗 Learn more at orita.ai Say hi to Aaron on LinkedIn: https://www.linkedin.com/in/aaroncharlesschwartz/
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By Aaron SchwartzSome brands treat omnichannel and affiliate marketing like buzzwords. Kait Stephens (Brij) and Andy Cloyd (Superfiliate) show how connecting real-world touchpoints and creator partnerships can drive smarter acquisition and deeper retention—when done right.In this episode, Aaron Schwartz (Co-Founder & Co-CEO of Orita) digs into real strategies for connecting DTC, retail, and creator marketing. From QR codes that tie in-store buyers to your email list, to influencer campaigns that drive both foot traffic and long-term loyalty, Kait and Andy share what’s working—and how to measure it.We’re talking data, tools, and how to align teams around metrics that reflect the entire customer journey, not just the last click.💡 Want to understand how top brands tie together retail, email, influencer, and retention flows? 👉 Watch now for tactical tips from two founders who are building the infrastructure to make it happen.👥 Guests: Kait Stephens – CEO of Brij Andy Cloyd – CEO of Superfiliate Aaron Schwartz – Co-Founder & Co-CEO of Orita 🎧 Chapters:00:00 Introduction to the Guests and Their Backgrounds06:14 Understanding Omni-Channel Retail and Consumer Data12:01 The Importance of Retention in Customer Relationships18:20 Measuring Success in New Marketing Strategies27:21 Metrics for Evaluating Omni-Channel Success30:24 Tactical Approaches to Super Affiliate Marketing35:28 Budgeting for Creator Partnerships39:11 Investing in the Commerce Ecosystem46:18 Lessons from Investor to Operator50:14 The Importance of Founder Market Fit and Team Alignment💛 Extra Credit: 🔗 Learn more at orita.ai Say hi to Aaron on LinkedIn: https://www.linkedin.com/in/aaroncharlesschwartz/