This podcast focuses on the findings of my qualitative analysis of the advertising for the Li Ning brand that appeared on social media platforms located in other countries, as well as the analysis of the advertising texts themselves and the incorporation of data gathered from questionnaires.

Cross-cultural communication and Li Ning brand advertising

<p>Are you interested in the communication of brand advertising on social media? Congratulations! This is the podcast for you! In this series of podcasts, we will explore the advertising communication of selected Chinese sports brand Li Ning in overseas social media in the context of cross-cultural communication, and focus on communication and advertising science. Through my research and findings, we will explore the strategies and characteristics of Li-Ning's brand advertising in overseas social media cross-cultural communication and compare it with the best brand advertising communication to provide some suggestions and an outlook for Chinese brands going global. I'm your host Shangyong: in each episode, I will discuss this topic with you through data analysis and interpretation of the ad content text! If you like and have your own opinion on this topic, don't forget to share it with me, I'm looking forward to discussing it with you! Thank you!</p>

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Are you interested in the communication of brand advertising on social media? Congratulations! This is the podcast for you! In this series of podcasts, we will explore the advertising communication of selected Chinese sports brand Li Ning in overseas social media in the context of cross-cultural communication, and focus on communication and advertising science. Through my research and findings, we will explore the strategies and characteristics of Li-Ning's brand advertising in overseas social media cross-cultural communication and compare it with the best brand advertising communication to provide some suggestions and an outlook for Chinese brands going global. I'm your host Shangyong: in each episode, I will discuss this topic with you through data analysis and interpretation of the ad content text! If you like and have your own opinion on this topic, don't forget to share it with me, I'm looking forward to discussing it with you! Thank you!

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Cross-cultural communication and Li Ning brand advertising

Cross-cultural communication and Li Ning brand advertising