This podcast presents a summary of the positive aspects and problematic aspects of Li Ning's cross-cultural communication, drawing from the content and analysis of earlier episodes. In addition to this, it offers recommendations and perspectives on the cross-cultural communication plan that Li Ning should use on foreign social media platforms in the context of the excellent Nike brand. This is also the final episode of the podcast series, which provides a critical reflection on the entire body of content as a whole and a summary of it all.

This podcast focuses on the findings of my qualitative analysis of the advertising for the Li Ning brand that appeared on social media platforms located in other countries, as well as the analysis of the advertising texts themselves and the incorporation of data gathered from questionnaires.

In this episode of my podcast, I will explain the notion of intercultural communication by focusing on the literary research and book references that I have done. The analysis is conducted with regard to coding and decoding in intercultural communication, as well as the ideas of cultural identity and cultural diversity, in order to determine the significance of the idea of intercultural communication to the field of modern communication.

This episode is all about the primary subject of my podcast, which is the cross-cultural communication strategy that the Chinese sports brand Li Ning employs on the social media platforms used in other countries. In order to provide you with a more in-depth knowledge of the Li Ning brand, I will begin by discussing both my personal history and the evolution of the Li Ning company. This will also provide you with a summary of the communication characteristics of the cross-cultural communication research case that I worked on.