In this episode of my podcast, I will explain the notion of intercultural communication by focusing on the literary research and book references that I have done. The analysis is conducted with regard to coding and decoding in intercultural communication, as well as the ideas of cultural identity and cultural diversity, in order to determine the significance of the idea of intercultural communication to the field of modern communication.

What is cross-cultural communication？

<p>Are you interested in the communication of brand advertising on social media? Congratulations! This is the podcast for you! In this series of podcasts, we will explore the advertising communication of selected Chinese sports brand Li Ning in overseas social media in the context of cross-cultural communication, and focus on communication and advertising science. Through my research and findings, we will explore the strategies and characteristics of Li-Ning's brand advertising in overseas social media cross-cultural communication and compare it with the best brand advertising communication to provide some suggestions and an outlook for Chinese brands going global. I'm your host Shangyong: in each episode, I will discuss this topic with you through data analysis and interpretation of the ad content text! If you like and have your own opinion on this topic, don't forget to share it with me, I'm looking forward to discussing it with you! Thank you!</p>

Society & Culture

Documentary

Education

Courses

Are you interested in the communication of brand advertising on social media? Congratulations! This is the podcast for you! In this series of podcasts, we will explore the advertising communication of selected Chinese sports brand Li Ning in overseas social media in the context of cross-cultural communication, and focus on communication and advertising science. Through my research and findings, we will explore the strategies and characteristics of Li-Ning's brand advertising in overseas social media cross-cultural communication and compare it with the best brand advertising communication to provide some suggestions and an outlook for Chinese brands going global. I'm your host Shangyong: in each episode, I will discuss this topic with you through data analysis and interpretation of the ad content text! If you like and have your own opinion on this topic, don't forget to share it with me, I'm looking forward to discussing it with you! Thank you!

Share What is cross-cultural communication？

Sign up to save your podcasts

What is cross-cultural communication？

What is cross-cultural communication？