If this is success, why does it feel…wrong?
In this episode of Liberty Spenders, Kurt and Kristen sit down with Erik Cabral, founder of On Air Brands and author of Be Your Brand to Glorify God, for a conversation about ego, obedience, and what it really means to build a business rooted in faith.
Erik shares how years of success in personal branding left him feeling conflicted, why his original book concept missed the mark, and how a three year faith journey completely reshaped his work, his message, and his mission.
Why most personal branding feeds ego
How Jesus built the most powerful brand of all time
What it means to make God the CEO of your business
Why consistency builds trust like real relationships do
How YouTube and content help entrepreneurs find their tribe
Why one right client matters more than millions of views
Why Christian entrepreneurs are needed right now
If you're a business owner trying to grow without losing your values, this conversation will challenge how you think about branding, success, and purpose.
0:00 Intro
1:06 Meet Erik Cabral
03:13 Why the Book Was Written
11:05 What Business Owners Need to Know
16:18 Faith-Centered Personal Branding
22:58 Winning Over the Sharks
30:31 Why Podcasts Matter for Entrepreneurs
35:24 The Biggest Podcasting Mistake
43:38 A Historical Figure to Interview
50:18 Who the Book Is For
Erik’s Book - Be Your Brand to Glorify God
https://a.co/d/00qPMMM
Know Your Roots Core Values Exercise
https://beyourbrandnow.com
Erik’s Company - On Air Brandshttps://onairbrands.com/
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Liberty Spenders™ Podcast
Join Kurt and Kristen, founders of Liberty Spenders™ on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically