Search engines are no longer neutral tools.
Algorithm-driven results now shape what people see, trust, and believe…and that has real consequences for businesses, leaders, and consumers.
In this episode of Liberty Spenders, Kurt and Kristen sit down with Kristin Jackson, co-founder and CEO of Freespoke, the AI-powered search platform backed by entrepreneur Todd Ricketts, to explore how modern search and artificial intelligence are changing the way truth shows up online.
Kristin breaks down how search engine bias influences perception, confidence, and decision-making, and why balanced information, privacy, and transparency matter more than ever for trust, brand loyalty, and long-term growth.
Big takeaways from this episode:
• How AI search is reshaping consumer trust and decision-making
• Why showing multiple perspectives builds confidence, not confusion
• The business case for privacy, transparency, and user choice
• What leaders can learn from markets where information is restricted
• How mission-driven technology creates stronger customer loyalty
• Why curiosity is a competitive advantage in a divided marketplace
This episode is for entrepreneurs, marketers, and leaders who believe trust is a growth strategy, values still drive buying behavior, and technology should empower people–not manipulate them.
2:25 What Freespoke Is and Why It Exists
4:44 Why People Struggle to Trust Information
10:32 Building a Family-Friendly Search Experience
16:43 Privacy, Transparency, and User Choice
18:33 Find the Truth Be Free
26:59 Lessons from Working Overseas
35:18 Why Multiple Perspectives Matter
37:41 The Long-Term Vision for Freespoke
39:09 Lightning Round
42:08 A Simple Explanation of Freespoke
43:30 Final Thoughts and Where to Find It
Freespoke
https://www.freespoke.com
Or download the app!
Connect with Kristin:
https://www.instagram.com/kristinmjacks
Connect with Liberty Spenders™:
• Facebook: https://www.facebook.com/libertyspenders
• Instagram: https://www.instagram.com/libertyspenders
• LinkedIn: https://www.linkedin.com/company/libertyspenders
• Rumble: https://rumble.com/c/c-6192506
• YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA
• X: https://x.com/LibertySpenders
Connect with Kurt and Kristen Luidhardt:
• Facebook: https://www.facebook.com/luidhardts
• Instagram: https://www.instagram.com/luidhardts
• LinkedIn: https://www.linkedin.com/company/luidhardts
• Truth Social: https://truthsocial.com/@luidhardts
• X: https://x.com/luidhardts
Liberty Spenders™ Podcast
Join Kurt and Kristen, founders of Liberty Spenders™ on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid