Here’s some food for thought- If you take a demand and supply model and apply it to a set of human attributes- transparency is always higher in demand than in supply. That makes it one of the most sought out attributes in human beings or organisations. 

 Especially in 2020, with social media being used as a pawn in the game of polarising populaces through misinformation. So what do consumers value today- saturated by information and opinion? The answer’s simple- people want to be ‘moved’ by the truth.The role of a digital agency then becomes even more crucial, as agents of truth and brokers of authentic thought.

 Join us as we discuss transparency and its manifestations in-depth with Amina Mattern, a global digital media sales leader with 12+ years of experience enabling companies through poignancy and authenticity. 

Given the vagaries in media now, it’s critical that we shed light on transparency as it’s in fashion and not slipping out of the conversation anytime soon. 

Producer: DV Media Co.
Podcast Editor: Kaleekarma
Music:  Kaleekarma