Have you been looking for good ways to spend time outside with your friends or loved ones? You can only take so many walks or sit on so many park benches, and many people are still being cautious about the pandemic – or enjoying their new habit of spending time outdoors that they learned during the pandemic. Today’s guest is one of the founders of CrossNet, a unique four-way net that allows for a different type of volleyball game. Listen in to hear an interview with Chris Meade, one of the founders of CrossNet, to learn how CrossNet was created, what the patent process was like, and how B-to-B partnerships work.

Topics Discussed in Today’s Episode:

Chris’s favorite surface to use CrossNet

How Chris came up with the idea for CrossNet

Other ideas that Chris came up with

The process of making the first CrossNet

What Chris has seen from a competition standpoint

How the outreach with Facebook works

When CrossNet started the patent process

How COVID affected CrossNet

How quickly the patent was issued

How CrossNet scales

The first channels CrossNet approached for audience building

The product-testing process

How the CrossNet team looks at Spike Ball

The qualitative and qualitative numbers CrossNet Looks at

How CrossNet priced its net

How CrossNet’s B-to-B partnerships work

How selling on Amazon works from CrossNet

What channels work best for CrossNet

The data in SnapChat’s ad platform

How CrossNet made millions on a $60 ad

Networking on LinkedIn

How to segment the messaging for different demos

How the Today Show segment came about

The biggest reason people have not to buy CrossNet

Conversion rate data on afterpay methods