Entrepreneur's Not A But B strategy: Marketing, Growth, Business Development

Crowdfunding is NOT to raise money BUT to exercise marketing with Samit Patel NB10

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Crowdfunding strategy
PR strategy
Kickstarter platform characteristics
Digital marketing strategy
What should be the primary goal for Kickstarter campaign? 
How important is it to prepare email subscribers?
 
Where is the most effective marketing channel? Can you give an example of successful campaign?
 
 
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Entrepreneur's Not A But B strategy: Marketing, Growth, Business DevelopmentBy Chloe Doyeon: Entrepreneur, Advisor, Speaker