Mobike, as the first to the market and Innovative IoT, data company, is transforming our quality of city life through transportation. As a brilliant leader and communicator, Florian shared sharp insights on growth, marketing, and partnership strategy today.
It’s NOT by spending marketing dollar that you create hype, BUT by having a kick ass user experience
Guerrilla marketing history behind UBER, Mobike and others
Marketing dollar is usually spent without clear ROI, UI/UX is more valuable in the long run
Focusing on user experience is the key aspect to increase stickiness
Focusing on UX to increase brick 3 of the user acquisition process (acquisition, activation, retention, revenue, referral)
And others as well
Learning from company growth from dozens to hundreds of employees
Entrepreneurship in China
Prerequisites to be a fast growing company in addition to great product
Mobike story and vision
LinkedIn @florianbohnertTwitter @mobikeflo
Facebook Page @thechloedoyeon
