Entrepreneur's Not A But B strategy: Marketing, Growth, Business Development

Entrepreneur's Not A But B strategy: Marketing, Growth, Business Development

By Chloe Doyeon: Entrepreneur, Advisor, SpeakerBusiness
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Entrepreneur's Not A But B strategy: Marketing, Growth, Business Development episodes

  • Successful fundraising is from NOT your products BUT your people, customers or team. NB11
    With Claire Chang, Managing Director at IgniteXL Accelerator at Silicon Valley
    LinkedIn hereWebsite here
    What's different, VC vs. Accelerator?
    How Accelerator get the fund?
    What is the best strategy to globalize your product? (10:00)
    How to really know the customer perspective? (13:00)
    Popular mistakes when entering global markets
    How to network in Silicon Valley? (18:00)
    A story to get the VC fund from Hyundai (20:00)
    Korea brand in Silicon Valley (27:00)
     
    Hey there, find my wine collection on instagram @chloedoyeon. ;)
    31 min
  • Create 9 income streams NOT with risk hungry, BUT risk averse attitude by Dorie Clark NB9
    Interview Topics
    Building brand, “portfolio career”
    Strategies that entrepreneurs can use to monetize your expertise and create multiple income streams
    Necessary elements and tactics for successful entrepreneurship
    Contributors for Forbes, HBR
    Efforts to become Adjunct professor at Duke Univ, Tufts Univ, and Emerson College
     
    LinkedIn @DorieWebsite https://dorieclark.com/
    Resources mentioned in the podcast: 88Questions Worksheet
     
    This podcast @chloedoyeon
    35 min
  • Distraction is NOT bad, BUT a good source of creativity with Barbara Oakley NB8
    Be open and flexible is the way to build your unique expertise and viewpoint. 
    When dabbling into something else, the mixture of happening creates new approach will come out.
     
     
    Steve Jobs' Quote:
    That only after you're there, can you then connect the dots. “You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever.
     
     
    -How to seek out and work with mentors?
    -The two faces of Kindness from previous book from Barbara Oakley
     
     
    LinkedIn @BarbaraWebsite Barbaraoakley.com
     
     
    Facebook for our podcast @Chloedoyeon
    22 min
  • Create hype NOT by marketing dollar, BUT by kick ass UX with Florian Bohnert at Mobike NB7
    Mobike, as the first to the market and Innovative IoT, data company, is transforming our quality of city life through transportation. As a brilliant leader and communicator, Florian shared sharp insights on growth, marketing, and partnership strategy today.
    It’s NOT by spending marketing dollar that you create hype, BUT by having a kick ass user experience
    Guerrilla marketing history behind UBER, Mobike and others
    Marketing dollar is usually spent without clear ROI, UI/UX is more valuable in the long run
    Focusing on user experience is the key aspect to increase stickiness
    Focusing on UX to increase brick 3 of the user acquisition process (acquisition, activation, retention, revenue, referral)
    And others as well
    Learning from company growth from dozens to hundreds of employees
    Entrepreneurship in China
    Prerequisites to be a fast growing company in addition to great product
    Mobike story and vision
     
    LinkedIn @florianbohnertTwitter @mobikeflo
     
    Facebook Page @thechloedoyeon
    33 min
  • Fight a price war NOT with lower price, BUT with even higher spending. NB6

    Fight a price war NOT with lower price, BUT with even higher spending.



    1. Higher spending of differentiation strategies


    2. Higher spending of sales


    3. Higher spending on CS


    My client's Early Bird Satisfaction Service


     


    Take a look at your product or service.


    Focus on a certain channel or specific stage of customer's journey.


    Then, spend high of your time, resources, efforts on them. This can be your valuable marketing tactic and brand builder.


     


     


    Reach me @chloedoyeon at Twitter, Facebook, and Instagram


     


     

    11 min
  • Fight a price war NOT with lower price, BUT with even higher spending. NB6
    Fight a price war NOT with lower price, BUT with even higher spending.
    1. Higher spending of differentiation strategies
    2. Higher spending of sales
    3. Higher spending on CS
    My client's Early Bird Satisfaction Service
     
    Take a look at your product or service.
    Focus on a certain channel or specific stage of customer's journey.
    Then, spend high of your time, resources, efforts on them. This can be your valuable marketing tactic and brand builder.
     
     
    Reach me @chloedoyeon at Twitter, Facebook, and Instagram
    11 min
  • Invest Facebook Marketing NOT on Pages BUT on your Personal Account. NB5
    Today, my NOT A BUT B strategy will cover how to tackle this Facebook overhaul.In my humble opinion, you should invest Facebook Marketing NOT on Pages BUT on your Personal account.
     
    Consider patterns and characteristics of user's session.
    Consider the essence nature of Newsfeed.
     
    Of all those factors, what do you think matter the most for FB algorithm to decide which content is being relevant content and meaningful for social interaction and the network in the community?
    It is the content creator.
     
    If you are NOT a publisher, BUT a person whom I can follow,
    You have multiple benefits.
     
    Join the conversation by leaving comments or Reviews.
    Find me on Twitter, Facebook, or Instagram @chloedoyeon
    11 min
  • Try NOT to find customers, BUT to invite contributors. NB4
    Inviting Contributor offers the promise of “Scalable Intimacy”
    Contributors are your best ally.
    They are your references!
     
    8 Benefits to have Contributors
     
    Who are Contributors?
     
    How can you find Contributors?
    -Buzzsumo: http://buzzsumo.com/
    -Upfluence: https://search.upfluence.com
    -Networking
     
    4 Rewards to Offer
    -Money
    -Stability
    -Status
    -Attention
     
    Check out  "The Ultimate Guide to Master Contributors and Influencers Marketing eBook." 
    Leave a comment or review for this podcast with your social handles, and I'll directly send it to you.
    10 min
  • Do NOT hire top tier BUT recruit 2nd tier performers. NB3
    Don't get me wrong. Intelligence is a strong predictor of performance success. Screening based on the predictable quality of the school name or academic performance relatively scores high.
    .....
    Laszlo Bock, Senior Vice President of People Operations for Google, interviewed with Thomas Friedman on NY Times about How to get a Job at Google. 
    ....
    What do you think? Do you have anything to say?Join the conversation by leaving comments or Reviews. Or find me on Twitter or Instagram @chloedoyeon
    6 min

About Entrepreneur's Not A But B strategy: Marketing, Growth, Business Development

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Entrepreneurs, it's not A, but B strategy. NOTA BUTB strategy podcast gives crystal clear advices for Marketing, Growth Strategy, and Business Development. This inspiring and readily actionable…