Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

By Crowdfunding and Kickstarter Expert Salvador BriggmanBusinessTechnology
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Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified episodes

  • EP #33 Salvador Briggman Shares Crowdfunding Tips
    In this episode, you will learn
    • How to structure the launch of a crowdfunding campaign.
    • Key aspects that make a campaign successful.
    • The number one reason that campaigns don't hit their goal.
    • Ways to use social media to your advantage.
    • How I got into the crowdfunding industry.
    • The different types of crowdfunding out there that you can use to raise money.
      • Show Notes
      • Sponsor: Fulfillrite - Kickstarter and Crowdfunding reward fulfillment services.
      • Get the show on iTunes.
      • Free crowdfunding course (click here).
      • Websites in our learning network: KickstarterForum, CrowdfundingForum, CrowdfundingPR (Free press release), PitchFuse (beta).
      • My thesis on crowdfunding.
      • The Luna crowdfunding campaign, which raised over $1 million on Indiegogo.
      • SideKicks comic book campaign, which raised over $7,000 on Kickstarter.
      • iNeed crowdfunding campaign, which raised over £200,000 through equity crowdfunding.
      • The different types of crowdfunding.
      • Buffer social media analytics and scheduling.
        • 24 min
      • EP #32 Insider Tips for Producing a Killer Kickstarter Video
        You will learn
        • Mistakes to avoid when creating your video.
        • How crowdfunding videos are different from video advertisements.
        • The best way to structure the video for your crowdfunding campaign.
        • Do you need a script or storyboard for your video before filming?
        • How to make your project stand out from the crowd.
        • Tips for conveying emotion and encouraging engagement with your video.
          • Show Notes

          – Our free crowdfunding course (gain access here).

          – Start Motion Media serves the Bay Area crowdfunding community since 2010 with video production and crowdfunding services.

          – The Summer of Solutions Oakland Indiegogo campaign, which got the company interested in crowdfunding.

          – Example project videos that the team has put together.

          26 min
        • EP #31 Jamstik+ Breaks Down How They Raised $813,803 on Kickstarter

          The jamstik+ team raised $813,803 on Kickstarter from 2,991 backers for their new smart guitar, which connects via Bluetooth LE to your iPad, iPhone, Mac so you can play guitar with any of the 100's of compatible MIDI apps available.

          The project has received rave reviews from backers, and media publications like TechCrunch and Digital Media Academy.

          In this episode of the CrowdCrux Crowdfunding Podcast, we'll talk about the team's approach to crowdfunding, how they've run two successful campaigns, and the best practices that they've discovered by running their campaigns.

          In this podcast episode, you will learn
          • Why the Jamstik team decided to go with Indiegogo for their first campaign and Kickstarter for their second.
          • The importance of education marketing and handling questions about crowdfunding when running a campaign.
          • How the team maintained momentum throughout the Kickstarter campaign and kept backers interested in the project.
          • Conducting community outreach and building a community around your product.
          • Whether or not ads were effective for the project and ways to improve organic sharing.
          • Where the pledges came from throughout the campaign.
          • The importance of lead generation leading up to the launch of the Kickstarter.
          • How to rank well in the "Kickstarter discovery" section and get organic pledges.
            • 31 min
          • EP #30 The Blueprint 3DRacers Used to Raise $29k+ on Indiegogo

            The 3D Racers Indiegogo campaign is a great example of a crowdfunding campaign that, through thorough preparation and pre-launch marketing, raised a fair amount of capital and surpassed their $25,000 goal.

            Get the show notes: crowdcrux.com/podcast

            In this episode, you'll learn:

            • Why 3DRacers went with Indiegogo over Kickstarter.
            • The reason 3DRacers launched a crowdfunding campaign.
            • How the team decided to set their Indiegogo goal.
            • Where backers came from throughout the project.
            • How Marco and his team were able to get on so many online publications.
            • The research and planning that went into the launch of the Indiegogo.
            • How the Indiegogo InDemand program works.
            • The evolution of new products from idea to prototype.
            • How launching a crowdfunding campaign is different in Italy.
              • Get the show notes: crowdcrux.com/podcast
              27 min
            • EP #29 SolarPuff Goes From Prototype to $360,000+ on Kickstarter

              When I first met Alice at a networking event in New York City, I was blown away by the prototype of what is now a breakout Kickstarter success, SolarPuff, which has raised $363,508 thus far from more than 5,000 backers.

              SolarPuff is "a little lantern with a HUGE impact." It functions as a foldable solar-powered lantern that can be used to by backpackers, hikers, boating enthusiasts, and even to illuminate homes and gardens.

              The great thing about this lantern is that it can expend as much light as it takes in. That means if you charge it for 8 hours in the sun, it will light a 10 x 10 room for 8-12 hours.

              Not only does the lantern function as a great item to decorate your home, it's also a great product for developing areas that may not have access to the traditional electrical grid.

              "Globally there are at least 1.6 billion people without reliable access to electricity. This lack of access to efficient energy becomes even more apparent in rural areas of developing countries where most lighting is fueled by kerosene, which is not only toxic but extremely expensive, creating a vicious cycle of poverty."

              In this podcast interview, we talk about the extensive preparation that went into the launch of this campaign and how Alice and her partner Stacy Kelly had a dream, bootstrapped their business, and brought an amazing product into the world.

              Get the podcast notes here: crowdcrux.com/podcast

              26 min

            About Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

            From the publisher's feed

            Kickstarter and crowdfunding advice from successful campaigns. Salvador Briggman is the founder of CrowdCrux, the most popular blog in the niche with over 20,000 subscribers. He has been cited as an…