Way back in 2010 Nick Francis co-founded a company called Help Scout with two of his friends, Denny and Jared. In just over 4 years Help Scout has become an international company with over 3000 subscribers. How did they take a company from 0 to 3000 in that short period of time? In today’s conversation Khierstyn will be chatting with Nick about that reality - and a whole lot more. It’s a great interview that covers issues about Software development, scaling a business, true customer communication and service, and many other topics. Take a break from what you’re doing and listen to this chat. It’s worth your time.
How did a successful SaaS startup come up with their product idea?
Nick Francis is quick to say that when they built Help Scout, he and his 2 partners built something that they personally needed and knew they would use. They didn’t see any sense in building something that they wouldn’t be intimately involved with. So in that way, Help Scout was the natural outgrowth of their own experience and desire to build a software company. 4 years and 3000 customers later, it seems they picked a winner. Khierstyn digs into the history and journey the Help Scout team has been on in this episode to mine the insights and strategies that made the company success… so you can learn and do the same types of things. Be sure to give it a listen.
Building a business without any outbound marketing? Really?
When Nick Francis and his partners started Help Scout they established some core values to guide them in how they would develop and run their new business. One of those was that they wanted to market to other people in the way they wanted to be marketed to. That meant no outbound marketing. Instead, they chose to take the content marketing route, and over 3000 customers later, the story is history. Nick chats about that decision in this episode of Entrepreneur: Uncut.
Scaling quickly: How the Help Scout team did it.
Help Scout has grown into an international company in just over 4 years. That kind of growth requires a vast amount of scaling in an obviously short amount of time. How did they do it? Nick Francis says it’s because their initial idea proved to be right on target with their ideal customer’s needs, and that they continued to validate that fact every step they took through direct and consistent communication with their customers. Consistently hitting the right need enabled the growth and fueled their product development as well. Nick’s got lots of great insights to share from the Help Scout story, so take some time to listen.
What advice would Nick Francis give himself if he could go back to the beginning?
“It’s never going to be easier than it is right now.” When he was first starting out Nick says that his concept of building a large, SaaS business was that once things got rolling and the automation kicked in, he’d be able to take it easy. But that was no place close to the truth. As the team has grown and the software has become more and more complex, there has been nothing but increasing pressure over the years. He thinks it would have been helpful to know that from the beginning. What can you take away from that insight? How does it impact your dreams about the company you’re building. Hear more insights like that on this episode of Entrepreneur: Uncut.
OUTLINE OF THIS EPISODE:
[0:14] Introduction of today’s topic and today’s guest: Nick Francis[0:54] Nick’s story: His first business and how he’s grown and developed.[2:10] How Nick met his partners and what they’ve done together.[3:28] How the 3 partners decided to start a business together.[4:46] How did you get your first customer? Tell us about it.[6:36] What is your favorite kind of project to work on?[7:51] Did you ever reach a point where demand overwhelmed what you could produce?[8:34] Did you ever try to scale your first business (Project 83)?[10:09] How did you come up with the idea for Help Scout?[11:50] Why Nick found it important to work on products he was using himself.[14:05] What did you do for the initial push to promote your fist SaaS software?[16:43] Why it’s important to give a lot of thought to projects before you begin them.[18:35] In the early days of Help Scout, how long did it take for you to get a beta version ready?[20:32] How did you get your first customers for Help Scout?[22:17] How did you integrate communication into your first customer relationships?[24:41] What advice would you give to a new product developer who wants to automate everything from the start?[26:21] From 0 to 4000 customers in just over 4 years: How did you get the initial traction?[28:08] How hitting the right need consistently enabled the Help Scout team to scale quickly.[29:00] What was the biggest challenge with scaling to a multinational product?[30:37] What is the biggest lesson you’ve learned about customer retention?[33:50] What one piece of advice could you give yourself if you could go back and give it?[35:59] Nick’s definition of an entrepreneur.RESOURCES MENTIONED IN THIS EPISODE:
https://www.helpscout.net/
Email Khierstyn at entrepreneuruncutATgmailDOTcom
Nick on Twitter https://twitter.com/nickfrancis
Contact Nick through HelpScout
TWEETS YOU CAN USE:
An international #SaaS company build only on #InboundMarketing? Yep.
Why ongoing customer communication is the only way to build an on-target product
Nick Francis of Help Scout on #startups, #scaling, and communication, on this episode
How do you #scale a company from 0 to 3000 customers in just 4 years? Find out
The key to #scaling quickly: A conversation with Nick Francis of Help Scout