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Nuggets:

• “Never, ever, think about something else when you should be thinking about the power of incentives.” -Charlie Munger

Action Steps:

1. Determine what niche you are going to sell in first
2. Optimal co-founders might be content and SEO experts
3. Build an in-house SEO team 
4. Fundraise
5. Get people on the site through advertising the site itself and the products
6. Develop the audience, then pitch vendors to partner with you
7. Expand beyond your initial niche

Links:

• Purple Orange PR
• Visably - Improve your brand's visibility in search
• Chris Dickey on LinkedIn
• uberzon
• rebatekey
• outdoorgearlab
• US ecommerce grows 44.0% in 2020

Chris Dickey is the founder of Purple Orange PR and Visably, a new software to manage your brand’s visibility in search.

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