“What’s ‘Luff’ got to do with it!” Jim Fox shouted right after Matt Luff scored his first NHL goal. These silly puns make his broadcast partner Alex Faust groan and roll his eyes, but it’s all in good fun—and levity something Fox likes to sprinkle into his calls every now and again.

Have you ever wondered how the former Los Angeles King and current color analyst comes up with his jokes? Or wondered how he got his start in the wine business? How about where this faved bon vivant likes to eat on the road?

Jim Fox joined Crown Conversations to talk about his side hustle, his analysis style, and how covid changed his work habits. In part one, he touches on preparing for games and chats about his background, what it was like coming to California as a top junior scorer from a small town in Canada, and some of his expectations upon arriving in the City of Angels.

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