In this episode of Tech on Toast, Chris Fletcher chats with Eric Tiv from CrunchTime about the tools operators actually need to control costs, reduce waste, and scale operations with confidence. From bar shifts to boardrooms, Eric shares how his journey led him into hospitality tech and why he believes inventory visibility and operational consistency are the future.

Plus, we dive into the world of QSR, the power of GMs as tech influencers, scaling in the Middle East, and why McDonald’s lettuce issues might be more revealing than you think…

Whether you’re a single-site operator or scaling fast, this one’s packed with relatable stories, insights, and practical takeaways.

⏱️ Key Moments:

• [01:30] ZenZap sponsor shout-out & team comms rant

• [03:15] Meet Eric Tiv – from smoky bars to McDonald’s to CrunchTime

• [10:20] What CrunchTime actually does – and why it matters

• [17:00] 3 million eggs?! Real talk on stock, shrinkage & fraud

• [24:40] Inventory pain points and why some operators still love paper

• [32:55] Secret salespeople: why GMs are tech’s biggest influencers

• [38:10] Expansion in Saudi & why the Middle East is embracing tech

• [45:20] Operators buy tech when they need it – but should they?

• [54:15] Why support and training are still deal breakers

• [01:03:00] The impact of packaging on margin – yes, really

• [01:09:00] Operation Rodney: how naming issues can drive action

• [01:18:00] AI, automation and what’s coming next for CrunchTime

🎯 Top Takeaways:

• Inventory success isn’t about buying tech – it’s about knowing where your issues are.

• Simplicity wins: The easier the system is for your team to use, the more value you’ll get.

• GMs are key tech influencers – they carry tools from role to role.

• Visibility = opportunity. Spot your cost issues fast, then act.

• Tech without training = waste. Adoption and support are everything.

🔗 Connect:

• 💼 CrunchTime Website

• 🔍 Find Eric Tiv on LinkedIn