By Nalin Chuapetcharasopon
4.8
66 ratings
The podcast currently has 50 episodes available.
In today’s episode, Nalin talks about everything that you can do with a Facebook group during pre-launch to build a community feeling and create excitement for your project launching on crowdfunding. Facebook groups are proven ways to engage and get to know people interested in your idea. Don’t miss it!
[0:24]: Why do you want a pre-launch Facebook group?
Pre-launch is not only for paid promotion but also to build a real community of real people excited about your project. Facebook groups are a great way to do just that.
[3:50]: What questions should you ask?
If you set up your group as private, not only will it give it a sense of exclusivity, but it will also be an opportunity to ask important questions to collect data from your audience.
[7:25]: Tell people what to expect
People want to know what they’ll get from being part of your group. Be explicit and make sure you share content and interact constantly so people know that you’re there.
[10:20]: Friends and family
If you want to get the ball rolling, your friends and family are a great asset to increase the engagement when you first start your group.
[13:29]: Share benefits and features
People don’t buy anything without knowing what it’ll do for them. Make sure to use the group to share all of the benefits and features of your product, and how it can help your audience.
[13:41]: Group activities
Create scheduled moments where people can do activities together and interact with you and with each other. A Livestream on Fridays, a “share where you’re working from” post on Wednesdays, or a “what game are you playing right now” Thursdays. Anything that speaks to your audience and makes them want to engage.
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In today’s episode, Nalin talks about all things advertisements! She goes over what kind of ads you can do, how to do them in the most effective way for your project, and so much more. Marketing works when it's the right message to the right people at the right time in the right channel - advertisements can help achieve this today we’re going to tell you how.
[0:52]: Why Are Ads Important?
You have probably heard Nalin say that your audience is one of the most important parts of your campaign. Well, ads are a huge part of this that you just can’t miss out on.
[2:57]: What Does It Mean To Do A/B Testing For Ads?
A/B testing is very important for your product and advertisements, but there is a right and wrong way to do it as well as a right time and a wrong time to do it.
[7:17]: The Importance of “Cost Per Lead”
What is the cost per lead and how does it relate to your advertisements? Here is a hint: your email list may play a role.
[9:03]: Ad-Fatigue
What it is. What it does. How to avoid it.
[10:29]: The Danger of Having Only One Audience
Often times we don’t know which audience is going to work when we start launching a project. However, that doesn’t mean you need to target everyone. Here is how to narrow down how to target the right audience for your project.
[13:41]: Landing Pages For Each Audience
Don’t do it!! People like to have different landing pages for each audience type and we’re here to tell you NOT to do that!
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Nalin gets an abundance of crowdfunding questions all the time. In this episode, she goes through some of the most commonly asked questions and answers them. If you’re someone in the crowdfunding space or just getting started, these questions are sure to have crossed your mind at some point and if they haven’t yet, they probably will in the future. No matter where you are in your crowdfunding journey, you’re going to want to take a listen!
[1:18]: #1: How Do I Market My Project?
Marketing is all about attention. You should be making sure that your product has that attention and from the right people. Let’s discuss who to get attention from, where to go to get the attention, and how to go about getting it.
[7:11]: Paying For Attention
Sometimes you have to pay for people to notice you and that’s not “wrong.” So many companies do it and maybe you should too.
[9:32]: Earning Attention
The best way to earn attention is through organic marketing and relationship building. It takes time and there is a right way to do it. Make sure you’re doing it correctly!
[13:57]: #2: How Do You Get Your Community?
Your community is like an upside down triangle. It’s those people at the bottom who you want to foster and care for. However, you will, inevitably, lose people along the way. Don’t panic. That’s normal.
[19:23]: #3: Does This Actually Work Or Am I Wasting My Time?
Does crowdfunding really work? If you are having this thought, stop what you’re doing and listen to this right now.
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Have you ever felt overwhelmed with the task of getting people to back your project or idea? If so, you’re not alone and there is probably a very clear answer to solving your problems. In this episode, Nalin explains the importance of goal setting early on and how to do it so that you aren’t feeling overwhelmed and lost mid-way through your campaign.
[0:40]: Feeling The Frustration of Marketing
Do you ever get bogged down with the overwhelming to-dos of marketing? Do you feel like it will never end? There is typically one major thing people are doing wrong if they’re feeling this way.
[2:36]: What To Do When You’ve Veered Off Your Path
If you’re feeling overwhelmed it’s probably because you veered off your path. Here’s how to get back on track!
[4:52]: Where Every Crowdfunder Should Start
No matter what you are creating, there is one simple first step that every single entrepreneur should take. It’s not hard and incredibly important.
[6:10]: How To Figure Out How Many People You Need To Back You For Success
Believe it or not, there is a very easy way to figure out exactly how many people you need to back your project for success.
[7:54]: How Utilizing Friends and Family Helps Your Ultimate Backer Number
Chances are you have more people in your corner than you think. Use them!
[10:34]: The Main Take-Away And Actionable Steps To Take Today
How to take tangible steps to guarantee crowdfunding success.
Visit the Crush Crowdfunding Website: https://crushcrowdfunding.com/
Connect with Nalin: https://crushcrowdfunding.com/contact/
Leave a Review: https://podcasts.apple.com/us/podcast/crush-crowdfunding-podcast/id1500732127
You have probably heard of a landing page, but do you truly know the in’s and out’s of it and how it relates to your crowdfunding success? In this episode, Nalin goes over what a landing page is, how to properly build one, what should be on it, and how to make it impactful for your launch and your product.
[1:07]: How Impactful Can A Landing Page Actually Be?
Let’s just say a company Nalin worked with raised $25,000 in the first 10 minutes of their project going live and we’re not saying it was all because of a landing page but...we’re not it wasn’t either.
[2:36]: How To “Permission Build”
You have to ask permission to your potential buyers but once you’ve done so the floodgates are open and you just may guarantee yourself an future buyer.
[4:23]: What Is A Landing Page?
For people to buy into a product that isn’t even made yet takes a lot of risk. Your landing page is extremely influential in lowering that barrier to entry for your potential buyers.
[7:20]: How To Build A Landing Page
Here are four things you can do today to start launching a successful landing page.
[9:30]: What Should Be On A Landing Page
A lot of people don’t know what should actually go on a landing page to actually get people to convert. We tell you what you need to know.
[12:06]: The Importance Of A “Hero Section” On Your Landing Page
Most people don’t scroll all the way down a landing page which is why this “hero section” is so critical.
[19:46]: The Influence Of Mobile Devices And How That Impacts Your Landing Page
Most people make this one mistake when it comes to thier landing pages. Thinking about the differences of the landing page on a desktop versus a mobile device is something that’s pretty important.
Relevant Resources:
Crush Crowdfunding Starter Kit
Crush Crowdfunding Swipe File
Visit the Crush Crowdfunding Website
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Absolutely no one does crowdfunding alone. There are usually many people behind the scenes that help make a project come to fruition. In this episode, Nalin goes in-depth on two types of “teammates” that could assist you in your crowdfunding journey: an agency or a consultant. You will learn the benefits of both and the essential questions to ask to find out which one would be best for you and your project.
[1:10]: The Number One Thing To Stay Away From When Starting To Crowdfund
Chances are you’ve been reached out to and told this line. Don’t fall for it!!
[4:08]: The Pre-Launch
There are a few options for pre-launch. You can go at it alone or you can get help. Let’s explore all those options.
[5:34]: The First Question To Ask An Agency For Crowdfunding Help
This is the number one question you need to be asking if you plan to go down the agency route. It will save you a lot of potentially wasted time by asking this one simple question.
[7:23]: The Second Question To Ask An Agency For Crowdfunding Help
There are two different types of people in the crowdfunding world. Luckily, there are also two different types of agencies. You should know what kind you need to best suit your needs and set you up for success.
[10:00]: No One Does This Alone
No one does this alone. Even the companies that make millions have a ton of people behind them. You shouldn’t be doing this alone. You should have help.
[12:49]: The Basic Rule Of Thumb That’s Tried And True
The basic rule of thumb is quite simple but oh so important! It will make or break your experience.
[14:22]: What About If You’re Looking For A Consultant?
There are quite a few questions to ask when looking into a consultant to make sure it’s the right fit for you.
Visit the Crush Crowdfunding Website: https://crushcrowdfunding.com/
Connect with Nalin: https://crushcrowdfunding.com/contact/
Leave a Review: https://podcasts.apple.com/us/podcast/crush-crowdfunding-podcast/id1500732127
Organic marketing has the potential to really be a huge asset in your crowdfunding marketing. In this episode, Nalin explains what organic marketing is and how it relates especially well to Facebook groups. She does this by explaining how organic marketing has worked in her newest business venture and gives you the behind-the-scenes look at what organic marketing can do for you, too.
[0:54]: What Is Organic Marketing?
This is a great question. Here we talk about what it is and how you can use it.
[2:47]: Organic Marketing and Facebook
How utilizing Facebook can actually be more beneficial for your business than it is for taking up your free time.
[4:27]: How Do You Market Without A Budget?
Sure you understand organic marketing and you are full of these grand ideas but what if you don’t have much money to spend initially?
[6:01]: Nalin’s Newest Entrepreneurial Endeavor
Nalin is always up to something. Her newest adventure is not only one we can learn from but also pretty dang cool!
[8:24]: How To Do Facebook Right When It Comes To Groups
You may know about Facebook groups, but are you utilizing them the best way possible and in your best interest for your project?
[11:40]: What Does All This Facebook Group Talk Mean For You?
This is can all be applicable for you when launching on crowdfunding. It just depends on what your product is and who your main avatar is for your particular product.
[14:57]: What To Start Posting About First
Now that you have the tools and know the importance of Facebook groups - here is what you should post first.
Visit the Meeple Marketing Facebook Group: meeplemarketing.com/group
Subscribe to get Crush Crowdfunding Tips: https://crushcrowdfunding.com/subscribe/
Visit the Crush Crowdfunding Website: https://crushcrowdfunding.com/
Connect with Nalin: https://crushcrowdfunding.com/contact/
Leave a Review: https://podcasts.apple.com/us/podcast/crush-crowdfunding-podcast/id1500732127
Are you crowdfunding right now? Do you consider yourself an entrepreneur? Well, you are, whether you like it or not. In this episode, Nalin goes into what it takes to be an entrepreneur. By sharing a current project of her own and the stories of other very famous entrepreneurs, she discusses why it’s so important to trust your gut, be ok with failure, and act on your feelings!
After listening to this episode, you’ll be feeling ready and inspired to go out and crush your crowdfunding!
[0:39]: How Crowdfunding Makes You Automatically an Entrepreneur
Ever had the thought of “I could never be an entrepreneur?” Well, as it turns out, you may just be one and didn’t know it.
[2:10]: Nalin’s Newest Goal/Project As An Entrepreneur
Nalin has been busy with a new project as of late. Here’s what it is!
[5:24]: That Funny Feeling You Get When You Know You’re Taking On Too Much
Ever know you’re doing too much? Ever not trust what you’re doing? Ever not know where to turn to next? Ever get overwhelmed with how much there is to do that you don’t know how to do? Yeah, us too!
[10:14]: The Issue Of Your Ego And How It’s Ruining You
Our ego has been shaped by society and we’ve been taught to think of ourselves as “less than.” This is, quite obviously, a huge issue with entrepreneurship.
[11:37]: The Curse of Entrepreneurship
The curse that affects us all at some point of our entrepreneurial journey. We can’t escape it. It’s inevitable BUT we must do everything in our power to push against it.
[17:38]: Some Of The Biggest Names In Society And Their Failures
Ever heard of Elong Musk? Jeff Besos? Tony Ma? Guess what? They failed and they failed BIG.
[18:36]: What To Do When You Fail
There is no doubt you will fail. Here’s what to take from your failures.
Visit the Crush Crowdfunding Website: https://crushcrowdfunding.com/
Connect with Nalin: https://crushcrowdfunding.com/contact/
Leave a Review: https://podcasts.apple.com/us/podcast/crush-crowdfunding-podcast/id1500732127
Are you just starting your crowdfunding journey? Are you overwhelmed with the amount of information out there? If so, you’re not the only one. It turns out that many people in the crowdfunding world feel this way.
In today’s episode, Nalin helps break down how not to be so overwhelmed when beginning your crowdfunding campaign. She will tell you exactly what to look for and what to do to ensure you don’t feel overwhelmed and can start getting the answers you want and need.
[0:39]: The Big Question Nalin Received At 2 AM That Sparked This Podcast
It’s a question that all people have when starting out during their launch. Could you have it too?
[4:53]: Figure Out Who You Want To Follow
It’s important to figure out who you want to listen to your mind as you continually work through your launch. It just might save you from feeling overwhelmed with all the information out there.
[7:19]: Everyone Has Potential To Up-Level
You can up-level and have guaranteed success if you only do this ONE key thing.
[11:53]: Grand Picture Tasks
Defining your goal, finding your audience, lead magnets… All these and more are critical. Let’s talk about what you need to do about them.
[12:47]: Fill In The Gaps
What are the gaps that need filling and how can you fill them? Let’s talk assets.
[16:01]: What To Do
Ok...so after following people, figuring out your grand picture tasks, and filling in the gaps - what’s next? What do you do? We’ll tell you - you DO IT!
[17:22]: What Nalin Learned From Being Let-go
The famous saying “what doesn’t kill you makes you stronger” is true. Learn how Nalin’s experience of being let-go has actually catapulted her knowledge and helped get her to where she is today.
Visit the Crush Crowdfunding Website: https://crushcrowdfunding.com/
Connect with Nalin: https://crushcrowdfunding.com/contact/
Leave a Review: https://podcasts.apple.com/us/podcast/crush-crowdfunding-podcast/id1500732127
You have, most likely, heard of the importance of email as a driving force behind funding. While that is incredibly true, that’s not all there is. In today’s episode, Nalin discusses the importance of social media and how you can use it to cultivate different aspects of your brand, company, and product.
Main Takeaways
[1:32]: The Different Channels of Social Media
Every platform is different. You need to understand this to know what will work best for your product.
[4:28]: Not Every Platform Will Work For Your Brand
Each platform has its own agenda and can be quite different. Also, you may just not like using one platform. That’s ok! There are ways to work around it.
[7:24]: Impact of a Reach Social Media
Your reach on social media is one of the most impactful aspects of social. Let’s talk about what it is, how you can utilize it, and why it’s so important.
[8:57]: The Influence of the Hashtag
Did you know that you can utilize hashtags to generate more reach? By using them in the right way you can make sure your product is automatically getting categorized with similar products to ensure the right types of people are seeing you.
[11:34]: Relationship Building Via Social Media
One of the most important aspects of launching a product is relationships. What if we said that social media is one of the best ways to do that? With relationships comes trust and with trust comes backers.
[15:54]: How Social Media Can Help
So, just how can social media help you? What is the point of it all and what will you get out of it?
[17:48]: The Benefits And Importance Of A Call To Action (CTA)
Sometimes people just need to be told what to do. Let’s discuss what to tell them.
Resources From This Episode
The podcast currently has 50 episodes available.