Matt Lasher is the Director of Marketing at West Herr Automotive Group and has over 14 years of marketing experience. Currently, West Herr Automotive Group is the largest automotive group in New York with 26 (soon to be 27) locations. Matt manages and facilitates marketing for all of the group’s stores and is responsible for overseeing the company website, social, content creation, online reputation management, and much more.

In this episode…

As technology continues to advance and influence the car buying process, dealers need to make sure they are still cultivating relationships with the people in their communities. Matt Lasher, the Director of Marketing at West Herr Automotive Group, believes that consumers still want to buy a car from someone that they trust, so dealerships need to focus on the customer experience now more than ever.

Tune in to this episode of Inside Auto Podcast as Aharon Horwitz and Ilana Shabtay are joined by Matt Lasher, the Director of Marketing at West Herr Automotive Group. Matt shares his career journey and how he got involved in the automotive industry. He also discusses the marketing challenges that dealerships face, talks about how technology is influencing the customer experience, and provides his insights into the future of automotive marketing.