For your SGPT gym to be successful, you need to have a clear marketing strategy.

Here are HAMPER’s 5 tips to help you crush your gym marketing in 2025:

First, it’s time to get rid of your manual spreadsheets and invest in a good CRM. Having a good CRM helps you to be more efficient, freeing up your time to work on areas of the business that need your attention.

Second, stop trying to go viral on Instagram as a brick and mortar gym. Getting followers and likes from someone in America will not help your gym to grow. Instead, focus on using Instagram as a shop window for your gym, attracting local people that resonate with your brand. 

Third, become an expert on Meta ads, or hire someone that is already an expert - like us at HAMPER! Paid ads are a cost and time effective way to attract people to your gym. However, you need to make sure that who you help and how you help them is clear, otherwise your ads will fail!

Fourth, a good website. If you’re targeting someone over the age of 30, chances are they will use Google to research your gym after seeing an ad. You are losing so many prospects if you don’t have a good website with an obvious next step like “schedule a call”. 

Finally, make sure that you have a good front end offer that resonates with your target audience. Something like a 30 Day New Year Kickstarter is great if you’re targeting beginners looking to get into the gym, but not so much if you are a HYROX gym. So, adjust your messaging to tailor to your audience. 

If you want to take your marketing to the next level in 2025, then reach out to us at [email protected], hamperagency or dm us on Instagram @hamperagency.