Crush Your PPC Results with Optmyzr
Fred Vallaeys, Optmyzr
 
– The Sharkpreneur podcast with Seth Greene Episode 968 Fred Vallaeys
Fred Vallaeys is a Silicon Valley entrepreneur, author and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, he helped pioneer PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management platform. A sought-after industry thought leader, he contributes to leading marketing publications and conferences, and is routinely called upon by journalists, writers and podcasters for his industry insight and vision.
 
Listen to this informative Sharkpreneur episode with Fred Vallaeys about crushing your PPC results using Optmyzr.
Here are some of the beneficial topics covered on this week’s show:
- How Optmyzr aims to make PPC advertising more efficient and enjoyable for viewers.
- Why people are concerned about the encroachment of automation and role of humans in PPC marketing.
- How humans can serve as the PPC doctor, teacher, and pilot while working alongside automation.
- Why businesses and entrepreneurs should target specific preferences and locations.
- How it can be difficult to stay up to date with the fast pace of Google and Google Ads.
 
Connect with Fred:
Guest Contact Info
Twitter
 @siliconvallaeys
 @Optmzr
Facebook
 facebook.com/optmyzr
LinkedIn
 linkedin.com/in/fredrickvallaeys
 linkedin.com/company/optmyzr
 
Links Mentioned:
 optmyzr.com
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968: Crush Your PPC Results with Optmyzr with Fred Vallaeys

Welcome to the Sharkpreneur Podcast with Kevin Harrington and Seth Greene. Kevin Harrington is the inventor of the infomercial, one of the original sharks from the hit tv show shark tank, and has generated over 5 billion dollars in TV and digital direct response sales. Seth Greene is the world’s #1 trusted authority on cutting edge direct response , a best-selling author, the only 3x Marketer Of The Year Nominee, and the founder of http://www.MarketDominationLLC.com On the podcast, Kevin & Seth interview SharkPreneurs who share straight talk on what it takes to explode your business.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

News

As the President of White Buffalo Advisors, Jonathan “JB” Brown is an accomplished broker, investor, and M&A expert with over $100 million in business transactions under his belt. With 20+ years of experience, JB has significantly increased the bottom lines for over 1,000 clients across more than 100 industries worldwide. As a dynamic speaker, growth strategist, business innovator, and entrepreneurial advisor, JB has mastered the art of revenue and performance enhancement. By adapting growth and success concepts from various industries, he helps businesses unlock their full potential.

JB takes great pride in his 22-year marriage to his wife Crystal, and together they have built a loving family with their three children. JB is also active in church and his community as a coach for local  baseball and softball teams. He is an avid sports enthusiast and relishes the opportunity to attend various sporting events, whether it’s cheering on his favorite professional teams or supporting local talent.

He understands the importance of balancing his professional and personal life, using sports as a way to unwind and connect with others who share his passion. Through his commitment to his family, faith, and community, JB demonstrates the values that drive his success in both his personal and professional endeavors.

Listen to this informative Sharkpreneur episode with Jonathan “JB” Brown about the art of the double exit. 
Here are some of the beneficial topics covered on this week’s show:
- How it’s important for business owners to shift their mindset from day-to-day operations to leadership roles. 
- Why business owners shouldn’t underestimate long-term goals or overestimate short-term goals. 
- How understanding the type of buyer and industry-specific exit multiples is crucial in exit strategies.
- Why you want to position your business within the exit multiple range for maximum value. 
- How many business owners experience depression post-exit and should prepare for the emotional side of selling a business.

Connect with JB:
Guest Contact Info
X
@dealflowbreaker
Facebook
facebook.com/dealflowbrokerage

Links Mentioned:
whitebuffaloadvisors.com
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1050: The Art of the Double Exit with Jonathan “JB” Brown

Ryan Joseph Kopyar—an acclaimed author, keynote speaker, internationally-regarded vulnerability coach and licensed counselor. He is a transformational figure in the fields of psychology and personal development focused on helping men become more in tuned with, and expressive of, their emotions. 
 
Drawing on his extensive expertise in psychology and personal development, Ryan will detail the importance for entrepreneurs and other business leaders to acknowledge and embrace vulnerability in the business world. He will provide practical strategies for owners and managers to better identify and express their emotions to team members, and even customers/clients/guests and the public at large, in healthy ways. Additionally, he will highlight the role of effective communication in fostering stronger and more fulfilling workplace relationships.
 
Ryan has authored multiple books, including “Unlock The Power of Your Mind” (2019) and “Big Boys Do Cry” (2024), which reflect his deep understanding of human psychology and his commitment to helping individuals navigate their emotions. He has presented to prestigious organizations like the RCMP in Winnipeg, Canada, and has grown his counseling practice from zero to six figures in just one year.

Listen to this informative Sharkpreneur episode with Ryan Kopyar about helping men become more expressive and in tune with their emotions.
Here are some of the beneficial topics covered on this week’s show:
- How many men have a difficult time expressing emotions because of biological and societal factors. 
- Why lack of emotional expression can lead to disconnection in relationships and hinder personal and professional growth.
- How being vulnerable not only in personal relationships but also in professional settings can impact your connections. 
- Why vulnerability is a powerful tool in both sales and leadership.
- How counseling can help people transform their personal and professional relationships.

Connect with Ryan:
Guest Contact Info
Instagram
@ryankopyar
Facebook
facebook.com/p/Ryan-Kopyar-10007584018072
LinkedIn
linkedin.com/in/ryan-kopyar-934b41200

Links Mentioned:
ryankopyarholistichealing.com
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1049: Big Boys Do Cry with Ryan Kopyar

Paige Arnof-Fenn is the founder & CEO of global branding and digital marketing firm Mavens & Moguls based in Cambridge, MA.  Her clients include Microsoft, Virgin, The New York Times Company, Colgate, venture-backed startups as well as non profit organizations.  She graduated from Stanford University and Harvard Business School.  Paige serves on several Boards, is a popular speaker and columnist who has written for Entrepreneur and Forbes. 

Listen to this informative Sharkpreneur episode with Paige Arnof-Fenn about maximizing your marketing impact. 
Here are some of the beneficial topics covered on this week’s show:
- How Mavens & Moguls specializes in providing strategic marketing solutions for mid-market and emerging marketing firms. 
- Why it’s vital for business owners to consider their brand important.
- How business owners should be defining and maintaining consistency in branding across all platforms. 
- Why authenticity is key in branding. 
- How businesses need to audit their messaging and identify their unique value proposition to achieve branding success. 

Connect with Paige:
Guest Contact Info

Links Mentioned:
mavensandmoguls.com
Learn more about your ad choices. Visit megaphone.fm/adchoices

1048: Maximizing Your Marketing Impact with Paige Arnof-Fenn

Richard Parker has been helping people achieve their dreams of owning a business for over 30 years. His ‘How To Buy A Good Business At A Great Price’ program has sold over 100,000 copies in more than 80 countries. He was a partner with Ray Dalio and the Dalio family office for four years in an investment firm that was set up for Richard to mentor one of Ray’s sons in the art of buying businesses.
Richard has personally purchased 13 of his own companies plus one co-investment with purchase prices ranging from $50,000 to over $200 million. He has appeared in Forbes, The New York Times, TheStreet.com, Entrepreneur Magazine, Inc., and has over 200 published articles to his credit.
Listen to this informative Sharkpreneur episode with Richard Parker about how to acquire a business.
Here are some of the beneficial topics covered on this week’s show:
- How it’s important to understand the complexities of buying a business so you can avoid common mistakes. 
- How one of the biggest mistake buyers make is diving into the process without sufficient knowledge and preparation. 
- Why you shouldn’t randomly search online for a business to purchase. 
- How it’s smart to meet with multiple people selling their business to gain insights into different industries and business operations. 
- How cultural alignment and proper integration when acquiring a business are vital to ensure success. 

Connect with Richard:
Guest Contact Info
Instagram
@richardparkerdiomo
Facebook
facebook.com/RichardParkerDiomo

Links Mentioned:
richardparker.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

1047: The Insider’s Guide to Acquiring a Business with Richard Parker

Dan Lazar is renowned as the founder of Tennis Hero (2015, exited in 2019), Covers Hero (2016, exited in 2020), and HeroX (2020). His entrepreneurial journey includes notable achievements such as securing his first round of investment on "Shark Tank Romania" and earning recognition as one of Forbes' "30 Under 30." Inspired by his Baha'i faith, Dan is deeply committed to serving social causes.

Before venturing into entrepreneurship, Dan pursued a career in professional tennis, achieving significant success, including being crowned the vice-champion of Romania U18.

Currently serving as the CEO and Co-founder of HeroX, a dynamic property company, Dan oversees diverse ventures aimed at global impact. HeroX specializes in supplying air domes and inflatable buildings worldwide, alongside developing units adjacent to parks in Australia and spearheading solar power farm projects in Romania. Through his multifaceted endeavors, Dan continues to demonstrate his passion for innovation and social responsibility on a global scale.

Listen to this informative Sharkpreneur episode with Dan Lazar about innovating agriculture and sports.
Here are some of the beneficial topics covered on this week’s show:
- How air domes are a cost-effective way for businesses like tennis clubs to operate year-round, regardless of weather conditions. 
- Why you should be using different methods to reach potential clients, including cold outreach, paid ads, trade shows, and referrals. 
- How having a low loan-to-value ratio and valuing partnerships over loans is vital in property development
- Why it’s important for entrepreneurs to avoid a fixed mindset and to explore various sales channels. 
- How entrepreneurs should push past their limiting beliefs to achieve higher levels of success. 

Connect with Dan:
Guest Contact Info

Links Mentioned:
hero.holdings
Learn more about your ad choices. Visit megaphone.fm/adchoices

968: Crush Your PPC Results with Optmyzr with Fred Vallaeys

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