It's been proven for years that businesses that blog receive more leads than those that do not. Even businesses like private clubs are benefitting from blogs that are built-in to their existing websites. Not only are blogs an ideal platform for you club stories, they're also an excellent medium for communicating club news.

In this episode, Ed Heil and Evan Dean, a channel consultant for HubSpot, talk about the benefits of blogging and how clubs can create content that helps them increase membership and drive member engagement. If you're not familiar with blogs, no sweat. It's a high-level conversation intended to help you better understand how blogs can help drive revenue to your club.

How does a club with more than 130-years of history transform its member communication and drive engagement? With tremendous vision, team buy-in and persistent commitment to execution and member benefit. That's what Jackie Singleton and the team at The Country Club in Brookline, MA learned when shifting their member communications. In this episode, we talk to Jackie about what prompted the change, how The Country Club made it possible and what they've done to get staff buy-in.

Derek Sussner, President of Sussner Design Company shares his insights on how clubs can leverage their best stories through branding.

Branding is about so much more than your logo or brand colors — it's about the impression you leave with every interaction you have with a visitor, prospect or member.

We're joined by Ruth Glaser, Director of Sales and Marketing at Hazeltine National Golf Club in Chaska, MN. After implementing inbound marketing best practices, Ruth has helped Hazeltine add over 250 new members and increased catering revenue year over year.

Ruth tells her story of transforming the marketing process at Hazeltine and how she began to implement this new way of thinking for her club and shares some lessons she learned along the way.