Trying to be 'Everything to Everyone', often means you end up supporting no one as people don't understand when and why they would need your services. A successful business sends out a message that is directed at their ideal customer and their unique needs and wants. This is often focused on supporting and solving a problem that particular customer has.
A clear message like this comes from pinpointing a Niche for your business. This is a specialty within your industry you work within or a unquie way you present your offering which sets you apart.
Today Gemma explains why a Niche is so important and highlights the different ways you can find yours. Here are some of the methods she suggests:
Consider supporting people who are going through something you or a loved one have gone through.
Consider supporting the 'you' from 5 to 10 years ago.
Research what competitors in your industry are doing and see if you can offer something different.
Explore the following questions:
What do you love doing?
What are you good at doing?
How would you like to do that?Gemma also suggested exploring the following methods to develop your Niche:
Could your branding offer something unique and different?
Could you group a few offerings together?
Perhaps you could offer something known but in a new way.
Maybe your aftersales experience is unique.