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An interview with Hannes Erler, Strategic Director for Innovation Ecosystems, Swarovski. This wide-ranging interview looks back at how a major European company grew over a hundred-plus years from a small engineering start-up to become a global player in the fashion, jewellery and accessories business through constant innovation.
You can find a transcript here, together with many other innovation resources including video, audio, cases, tools, even some songs!
By John BessantAn interview with Hannes Erler, Strategic Director for Innovation Ecosystems, Swarovski. This wide-ranging interview looks back at how a major European company grew over a hundred-plus years from a small engineering start-up to become a global player in the fashion, jewellery and accessories business through constant innovation.
You can find a transcript here, together with many other innovation resources including video, audio, cases, tools, even some songs!

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