CT Business Podcast

CT Business Podcast #05- The Day Publishing/ Chaz Elliot on Social Media Marketing


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Chaz Elliot Texas raised was brought to Connecticut through his enlistment with the Navy. After which he was introduced into social media marketing initially with The Westerly Sun but then found himself at The Day Publishing company. 

In today's podcast we dive deep into social media marketing going over how to navigate the always changing algorithms especially during these unwary times. Chaz mentions that The Day Publishing Company is doing from advertising for every small business that is interested in part of giving back to the community, during our conversations with social media marketing we take a real world Facebook campaign my company Peak Landscaping just ran; during the podcast I say this ad had 5,000 impressions after the podcast was over I was corrected with the impressions being 57,000 still performing at a 0.939% click through. Although the specifics of the ad aren't important it allows chaz to show us how a marketer would analyze the data and how you can analyze your data.

I hope you enjoy today's podcast, If you did please show your support by subscribing.

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CT Business PodcastBy Jordan Kenyon