CT Expert Insights

CT Corporation Publications Attorney Sandra Feldman explains the three most critical elements of a limited liability company, or LLC, and how those apply to a business. Feldman also lays out the consequences for failing to abide by the LLC and details why every business owner in an LLC needs a good operating agreement.

In today's business world, governance needs to be more responsive and nimble than ever, but it helps to know what issues you're likely to face. Attorney Michael Peregrine of McDermott, Will, and Emery walks us through the smart ways for board members to address outside economic and political volatility, innovations within your industry, compliance challenges, and even who ought to be serving on the board in the first place.

Small business expert Gene Marks explains why he believes this will be an "easy" year for businesses thanks to a strong economy. He also offers accounting tips to improve the cash flow for your business, highlights innovations that could be a big help to you, and discusses the biggest mistake small business owners keeps making.

As business owners enter a new decade, it is critical to use all the marketing tools we have for our advantage. GrowBiz Media CEO and President Rieva Lesonsky shares her eight marketing resolutions for 2020. Lesonsky explains how to weave your marketing efforts together more effectively, how to use videos and personalized emails to your advantage, and even how to make micro-influencers work for you.

Shawn Kastle, principal product manager at CT Corporation, introduces us to IntelliChart, a cutting-edge tool that is already revolutionizing work for law firms around the country. Kastle explains why IntelliChart drastically improves efficiency and reduces of tedious data input and how it puts critical information in front of all key personnel with just a keystroke.

Business expert and novelist Diana Kander discusses her new book, "The Curiosity Muscle," and examines the four questions business owners should constantly be asking themselves. Kander also draws on her expertise to offer helpful tips for launching new products - and which tactics to stay away from.

CT Corporation Publications Attorney Sandra Feldman joins us to explain why it is vital for every business to establish a formal entity, the reasons why a business owner would consider changing that entity, and how to go about implementing that change correctly.

It's not easy for business owners to trust other people with the day-to-day oversight of different parts of the business, but for the sake of the business and the business owner, it must be one of your goals. But what does successful scaling look like? Duct Tape Marketing founder John Jantsch shares the ingredients to building a business that can thrive without you.

Do you believe you need to cast the widest possible net for customers or that satisfied customers will naturally recommend your business to their friends? Duct Tape Marketing Founder John Jantsch joins us to explain why narrowing your focus on customers and how you target them is actually a much better strategy. He also shares how to proactively turn happy customers into active ambassadors for your business.

Administrative work and other cumbersome duties gobble up a lot of time and hamper the innovation and productivity of employees. That work still needs to be done, but "Simplify Work" author Jesse Newton reveals how to approach it differently to unleash the full potential of your business.