It’s so important to be your best self when you’re selling your wares at a market or show. Often people make some big mistakes in how they present themselves and engage with their potential customer.

Kath and I talk about this very issue in this month’s Conversation podcast.

Kath has around 15 years of retail experience – including selling at many markets. Her training from larger chain stores has meant that she knows the tried and tested techniques we discuss to ensure a great customer experience.

We discuss her two pet peeves:

* Sitting down all day at your stall

* Not acknowledging your customer

And many more do’s and don’ts.

The most important part about the customer experience is that they leave your stall feeling like they were valued and that you were interested in what they had to say.

With these simple tips, you’ll be selling like a pro in no time!

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Quotes and Highlights from this Episode:

* Dress to impress but suit your brand aesthetic.

* Smile or at least look like you’re enjoying being at the event.

* If at all possible, don’t sit down. If you absolutely have to, only sit when customers aren’t around and stand when you see someone close to your stall.

* Don’t read, play on your phone, or work on a project which is ‘all consuming’.

* No need to be someone you’re not!

* Choose something you genuinely like about their appearance and say out loud what you’re already thinking.

* Don’t ever lie, or bend the truth.

* “You can lose a sale, but you’ll keep the customer by being honest.” {Kath}

* People flock to where there are other people and often will come over to see what everyone else is looking at.

* Tidy your stall from the customer side of the table.

* Chat to your neighbour but stop immediately if a customer comes over (and flag this with your neighbours beforehand).

* Instead of reading or knitting, try discreetly writing info down about the customers who approach your stall to use this as ‘ideal customer’ info.

* Have business cards, your brand name on your bags and anything else which will help the customer remember you when they get home.

* “Verbally tell your customers which social media platforms you’re on if appropriate.” {Kath}

* Ask customers to sign up for your mailing list.

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