Ctrl + Alt + Marketing

By Marketers Help Marketers

Welcome to Ctrl+Alt+Marketing, the podcast that spills the tea on building a successful marketing career. 🍵

Join host Mita Mandawker as she chats with seasoned marketers who share real career stor... more

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FAQs about Ctrl + Alt + Marketing:

How many episodes does Ctrl + Alt + Marketing have?

The podcast currently has 25 episodes available.

Ctrl + Alt + Marketing episodes:

November 11, 2025 Ep. 22 ROI guide for startup marketers | Rapti Gupta, Head of Marketing at Aavaatar Venture, a fractional CMO and prev. CMO at Bugasura
Here's the truth: most startup marketers can't prove their campaigns drove revenue.
They're trapped between "we need more leads" and "can you show ROI?" Armed with incomplete data, conflicting dashboards, and a founder who compares them to their friend's company.
Rapti Gupta has lived this reality for over 13 years at startups, from bootstrapped to funded companies. Now, as Head of Marketing at Avataar Ventures, fractional CMO, and former Bugasura CMO and co-founder, she reveals the frameworks that actually work: tracking metrics before the pipeline shows up, building attribution without complex tools, and actual examples from her experience. This conversation will change how you approach ROI forever.
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In this episode, you'll learn:
- (00:00) Intro
- (02:42) First mistake: jumping into channels before understanding your ICP and what to say
- (14:49) Your job as a marketer: walk into chaos, come back with insights
- (15:36) Pipeline minus one framework: 5 leading indicators to track before pipeline appears
- (31:54) Setting expectations with founders: Do they want control, clarity, or quality?
- (43:06) First principles thinking: Use LLMs to create context-specific marketing strategies
- (48:17) Dealing with shiny object syndrome
- (52:45) First principles framework: ICP-driven marketing is about appealing to emotion
- (55:12) Channel selection: the 3C framework (Clarity, Compounding, Control)
- (01:07:40) Instamojo attribution case study: Micro-influencer campaign on YouTube delivered 60% conversion
- (01:11:51) GTM Week conference case study: 500 attendees drove revenue with zero formal attribution tracking
- (01:20:55) How to justify TOFU budget: Prove organic experiments work, show results, then scale with small investments
- (01:37:46) Metrics to track by stage of startup growth
- (01:44:50) Marketing attribution stack: Use tools you understand, always reduce complexity
- (01:51:41) 3C channel framework: Clarity, Compounding, Control
- (02:02:07) Budget philosophy: 80% proven channels, 20% experimentation
- (02:05:54) Speed vs perfection
- (02:09:24) How much time to spend on struggling channels to show a repeatable path to SQL
- (02:14:31) The AI shift - how LLMs are rewriting marketing ROI
- (02:33:21) 30-60-90 Day plan
- (02:46:29) Action item this week: Audit your attribution hygiene and create one dashboard that both sales and marketing understand
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Where to find Rapti:
https://www.linkedin.com/in/raptigupta/
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Referenced:
Link to "The State of B2B AI SEO Beyond 2025 Report" by LeadWalnut - https://leadwalnut.com/enterprise-seo-cmo-report-2025?utm_source=MHM&utm_medium=email&utm_campaign=LW-cmo-report
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Follow Marketers Help Marketers:
- Newsletter - https://marketers-help-marketers-newsletter.beehiiv.com/
- Website - https://www.marketershelpmarketers.com/
...more
2h 50min
October 17, 2025 Ep 21. What Mailmodo teaches about marketing in crowded markets | Zeeshan Akhtar, prev. Head of Marketing (Mailmodo)
Zeeshan Akhtar breaks down four years of marketing at Mailmodo, from solo marketer to leading an 8-person team. He gets into the specifics: how they differentiated with AMP emails, which early channels worked (and which didn't), why they bet big on the State of Email report, how they structured the team into pods, and what their high-velocity creative culture actually looks like.
You'll hear about building a marketing team with the right problem-solving DNA, how they are using AI to cut down campaign time, and evolving KPIs as the business matures.
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In this episode, you'll learn:
(00:00) Intro
(02:18) Positioning strategy in a crowded market
(10:20) Channel validation framework: copying what works, then differentiating messaging
(19:23) Origin story of the 'State of Email' report and how it drove backlinks and boosted SEO authority
(32:08) Team building philosophy: pod structure evolution
(44:22) Hiring philosophy: problem-solving attitude over specific skill checklists
(52:44) Building high-velocity culture: why novelty and creativity drive engagement economy
(01:05:54) Building trust with founders to experiment with creative campaigns
(01:13:32) Campaign execution loop: from inception to script to launch
(01:26:52) KPI evolution: from signups to pipeline quality and brand positioning
(01:37:19) AI adoption: cutting campaign turnaround time 50% with tools like Lovable
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Where to find Zeeshan:
https://www.linkedin.com/in/akhtar-zeeshan/
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Follow Marketers Help Marketers:
- Newsletter - https://marketers-help-marketers-newsletter.beehiiv.com/
- Website - https://www.marketershelpmarketers.com/
...more
1h 50min
July 20, 2025 Ep 20. Content marketing leader breaks down what really gets you hired
Most hiring processes are fundamentally broken. Disha, content marketing leader at PriceLabs, reveals the uncomfortable truths about what really happens behind closed doors. Discover why 30-minute interviews fail both candidates and companies, the mistakes freelancers make when transitioning full-time, and the red flags in job descriptions that signal chaos ahead.
Plus: how to strategically pick industries that accelerate your career, approach side hustles while keeping your manager and organization in know and more. Real talk from someone who's been hiring content marketers for years.
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Where to find Disha Parekh
LinkedIn - https://www.linkedin.com/in/parekhdisha/
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In this episode -
- (00:00) Intro
- (01:40) The unfair hiring reality: Why 30-minute interviews fail candidates
- (07:45) From freelancer to full-time: The expertise narrowing strategy that works
- (09:38) Why brands must share performance data with freelancers
- (11:57) The strategic conversation framework that builds client trust
- (16:17) How to pick "Internet-first" industries for content marketing growth
- (18:46) The buzzword trap: Why trending industries can derail your career
- (22:38) Red flags in job descriptions that signal you shouldn't apply
- (25:01) The hierarchy problem: Why "content lead" can't require 3 years experience
- (30:32) The right way to do side hustles: The conversation framework with your manager
- (38:11) Career reflections
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Follow Marketers Help Marketers:
- Newsletter - https://marketers-help-marketers-newsletter.beehiiv.com/
- Website - https://www.marketershelpmarketers.com/
...more
41min
July 13, 2025 Ep 19. Career wisdom from content marketing leader: managing founder expectations, scaling from IC to team lead, and why planning short-term wins long-term | Disha Parekh (Head of Content, PriceLabs)
Most content marketers get stuck doing the same thing for years. Disha Parekh took a different approach over her 15-year career. Starting at a publishing house, she worked at agencies, then moved to the brand side, strategically moving industries - from travel tech to HR tech to B2B SaaS - while climbing the content marketing ladder.
She has followed a philosophy: plan short-term to win in the long run. She now leads a 14-person content team at PriceLabs and has cracked the code on managing founder expectations, building specialist teams, and turning content marketing into a strategic growth engine.
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Where to find Disha Parekh:
-LinkedIn - https://www.linkedin.com/in/parekhdisha/
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In this episode, you'll learn -
(00:00) Intro
(03:00) Early life
(10:14) Why planning short-term wins long-term
(16:19) Agency boot camp: Why attention to detail becomes non-negotiable
(24:20) Communication vs comprehension: The skill that separates great marketers
(29:54) How a tweet landed her dream job at Paytm
(42:53) Managing trust when you're labeled a "job hopper"
(44:51) Fighting the perception battle -"If everyone could do content, everyone would."
(48:43) Managing founder expectations when you're the only marketer
(52:31) From IC to manager: the mindset shift that changes everything
(56:44) Why startups need marketing functions, not just content writers
(1:02:15) Content marketing differences: startup vs established company
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Follow Marketers Help Marketers:
- Newsletter - https://marketers-help-marketers-newsletter.beehiiv.com/subscribe
- Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes
...more
1h 9min
June 29, 2025 Ep. 18 Why aiming for second best works + 3 jobs to find footing + career lessons that matter
Most marketers chase being #1.
Siddhartha Kathpalia built his career aiming for second best—and it worked brilliantly. This marketing leader turned his progressive rock band into a profitable business using performance marketing, growing from ₹2K to ₹2.5L budgets while overselling venues by 230%.
His contrarian career wisdom: aim for second best, do many things so one takes off, and remember the company is always bigger than you. Real talk on building sustainable success without the hustle culture BS.
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Where to find Siddhartha Kathpalia
-LinkedIn - www.linkedin.com/in/siddhartha-kathpalia
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In this episode -
- (00:00) Intro
- (00:46) Why Time Throttle is his most loved, least financially rewarding project
- (13:34) How a marketer, performance marketer, and sales head built a profitable band
- (21:57) The "second best" philosophy: Why aiming for #2 reduces pressure
- (25:29) Learning you can be nice and still do business
- (34:57) Realization: the company is bigger than you, help don't change it
- (38:47) Why luck plays a big factor, but you have to work for it
- (42:16) The career decision framework: external factors vs gut instinct
- (44:08) Evaluating roles: will this be relevant for next 2-3 years?
- (47:54) Never switch jobs with only one offer - rule for better decisions
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Follow Marketers Help Marketers:
- Newsletter - https://marketers-help-marketers-newsletter.beehiiv.com/subscribe
- Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes
- LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/
...more
53min
June 22, 2025 Ep. 17 From India's early product marketer to a profitable bootstrapped multipreneur
Ever wonder how some marketers seemingly effortlessly transition from corporate to entrepreneurship?
Siddhartha Kathpalia's story will change how you think about career planning. From accidentally landing in digital marketing (despite hating the idea) to becoming one of India's first product marketers, then building multiple profitable businesses, his journey proves that the best careers blend strategic choice with serendipitous chance.
Discover his "willingness to pay" research method, why he spent 8 years building a crossword puzzle, and how teaching product marketing made him better at the craft.
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Where to find Siddhartha Kathpalia -
LinkedIn - www.linkedin.com/in/siddhartha-kathpalia
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In this episode -
- (00:00) Intro
- (02:56) College festival success that planted first marketing seeds
- (13:32) Landing first performance marketing role despite zero digital experience
- (16:20) Growth hacking breakthrough: 150% lead increase discovery
- (21:17) Spotting B2B SaaS opportunity through a simple office bag
- (25:52) Star Wars campaign project that proved product marketing potential
- (28:36) Cracking product marketing role through strategic positioning
- (36:03) Content marketing "Eye of Sauron" - when leadership watches everything
- (57:56) Building multiple revenue streams: Airbnb, teaching, music
- (01:08:56) Willingness-to-pay research that shaped course pricing strategy
- (01:15:51) Why teaching makes you better at your own subject
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Follow Marketers Help Marketers:
- Newsletter - https://marketers-help-marketers-newsletter.beehiiv.com/subscribe
- Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes
- LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/
...more
1h 23min
June 05, 2025 [Bonus] How to Break into Product Marketing (Even Without the Title) | Siddhartha Kathpalia, PMM Mentor, Entrepreneur (prev. VWO, Freshworks)
Thinking about transitioning into product marketing? You're not alone, but most people don't know how to make the jump.
This episode is your go-to guide.
Siddhartha Kathpalia brings a decade of product marketing experience and a front-row seat to the evolution of this field in India. As a Product Marketing Alliance ambassador and instructor for Growth School's Product Marketing cohort, he has helped shape the understanding and practice of product marketing.
Learn why companies rarely hire first-time PMMs and the clever workaround.
Discover the 3 essential skills, how to position your experience as product marketing work, and career paths for current PMMs. Perfect for anyone transitioning into product marketing or planning their next move.
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Where to find Siddhartha Kathpalia -
LinkedIn - www.linkedin.com/in/siddhartha-kathpalia
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In this episode -
(02:46) What product marketers actually do
(10:00) The 3 must-have skills for aspiring product marketers
(13:42) The golden tip: How to show PMM experience without the title
(15:39) Career paths after product marketing
(18:44) Why some PMMs become entrepreneurs
(19:57) AI for PMMs
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Follow Marketers Help Marketers:
- Newsletter - https://marketers-help-marketers-newsletter.beehiiv.com/subscribe
- Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes
- LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/
...more
24min
April 09, 2025 Ep.16 Walking the halls, pushing big rocks up the hill and playing the long game | Robbert van der Pluijm, Head of Marketing, Permutive
From teaching social studies to leading marketing in ad-tech startups, Robbert's journey is nothing short of inspiring. With 10+ years in the industry, Robbert van der Pluijm shares insights on navigating the complexities of ad tech, why long tenures matter, and the secrets to a successful marketing career like pushing "big rocks up the hill, walking the halls and more".
Whether you're an early career marketer or a seasoned marketer, Robbert's advice offers invaluable insights into navigating your career and making an impact.
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Where to find Robbert van der Pluijm:
- LinkedIn - www.linkedin.com/in/robbertvanderpluijm
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In this episode, you'll learn -
(00:00) Intro
(02:44) Robbert’s early life and transition from education to marketing
(10:22) Robbert’s experience at Bibblio and the evolution of his role
(23:52) Strategies for successful events on a budget
(30:52) Robbert’s move to Permutive and his evolving responsibilities
(34:56) Pushing big rocks up the hill
(46:09) How marketing in adtech works
(01:00:03) Adtech marketing team structures
(01:07:27) Benefits and challenges of long tenures at startups
(01:12:28) Advice for evaluating career opportunities
(01:17:32) Hiring practices and advice for job seekers
(01:24:09) Key career takeaways for marketers: “Walking the halls”
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Follow Marketers Help Marketers:
- LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/
- Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes
- Newsletter - https://marketers-help-marketers-newsletter.beehiiv.com/subscribe
...more
1h 31min
March 19, 2025 Ep. 15 How this marketer built optionality in his career: co-founding a $5k/month micro saas product, trainable gut | Marketing at Stitchflow, Co-Founder & Chief Meme Officer, Supermeme.ai
From IT support to co-founding a $5k/month micro-SaaS product, Supermeme, while holding down full-time roles, Sanjeev NC embodies the art of building optionality. Sanjeev is a generalist in the true sense having held roles in customer, support, sales, marketing, and product.
In this episode, Sanjeev discusses how he's built optionality, why he believes 9-to-5s aren't as safe as we think, and how he leverages AI to build marketing teams that punch above their weight.
His journey will inspire you to rethink your approach to career growth.
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Where to find Sanjeev NC:
LinkedIn - https://www.linkedin.com/in/sanjeev-nc/
Instagram - https://www.instagram.com/sanjeev.nc/
X - https://x.com/yenceesanjeev
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In this episode, you'll learn:
(00:00) Intro
(01:22) Early life in Chennai and foundational experiences.
(05:21) Make a Difference (MAD) and early leadership experiences.
(07:38) Capgemini and the discipline of IT support.
(12:05) Joining Freshdesk (Freshworks) and discovering new roles.
(15:16) Accidental entry into marketing through blogging and personal branding.
(19:19) Transition to product marketing and bridging product-marketing gaps.
(22:22) Product management at SuperOps.
(23:55) The birth of Supermeme: micro SaaS product.
(26:17) Understanding micro SaaS.
(32:06) Managing side hustles and full-time roles.
(35:00) Supermeme's growth strategy.
(39:05) Humor consulting and acting experiences.
(44:15) Stitchflow: building a marketing team and AI-driven strategies.
(01:02:03) Trainable gut: balancing impulse and research in decision making.
(01:07:29) Building optionality: multiple income streams and career freedom.
(01:15:01) Authentic personal branding.
(01:21:58) Career advice for aspiring and experienced marketers.
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Follow Marketers Help Marketers:
- LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/
- Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes
- Newsletter - https://marketers-help-marketers-newsletter.beehiiv.com/subscribe
...more
1h 30min
March 13, 2025 Ep. 14 Playing to your strengths, sailing with the tailwinds and why compounding really works in careers
Mohita Nagpal is a journalist turned SaaS marketing leader. She has worked in high-growth startups like Borneo, Facets, Hiver, Belong and Wingify.
In this episode, Mohita talks about the importance of playing to your strengths, power of diverse experiences and how they compound over time. She also offers practical interviewing advice for marketers, from embracing assignments to creating standout job applications.
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Where to find Mohita Nagpal:
https://www.linkedin.com/in/nagpalmohita
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In this episode, you'll learn:
(00:00) Intro
(03:10) Early life and why working in journalism shaped her storytelling skills
(32:19) Finding your happy and best place of impact at work
(46:03) Importance of tailwinds, timing, space, and product in career decisions
(01:03:33 ) Interview advice from hiring manager
(01:10:58) Reflections and career advice for marketers
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Follow Marketers Help Marketers:
- LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/
- Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes
- Newsletter - https://marketers-help-marketers-newsletter.beehiiv.com/subscribe
...more
1h 20min

FAQs about Ctrl + Alt + Marketing:

How many episodes does Ctrl + Alt + Marketing have?

The podcast currently has 25 episodes available.