The Advertising Forum by Marketecture

CTV Advertising Reality Check: Transparency, Performance, and Driving Store Traffic with Tim Glover

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In Episode 2 of the From Screen to Store series, sponsored by JamLoop, Tim Glover (EVP Media, USA Marketing Partners) breaks down transparency, performance, and the shift from linear vs. digital to a unified video strategy. Learn how agencies can connect media spend to store traffic, revenue, and measurable ROI in today’s evolving advertising landscape.


Takeaways

  • People, process, and partnerships are the foundation of modern agencies
  • Brands hire people, not agencies
  • Transparency is the most critical factor in partnerships
  • CTV should be viewed as part of a unified video strategy
  • Performance measurement requires both macro and micro views
  • Retail success is driven by store traffic and sales
  • Data sharing unlocks better results


    • Chapters

    00:00 Introduction & Guest Overview

    00:41 Tim’s Career Journey & Agency Background

    02:05 Building an Agency: People, Process, Partnerships

    02:26 The Hub-and-Spoke Agency Model

    04:25 Building CTV Capabilities: In-House vs. Partners

    05:08 What Clients Really Want: Experience & Performance

    06:14 Evaluating Partners: Why Transparency Wins

    07:10 The Evolution of CTV Expectations

    08:07 Rethinking CTV as “Video”

    08:58 Connecting CTV to Real-World Outcomes

    09:46 Measuring Performance: Macro vs. Micro

    10:28 Optimizing Campaigns with Geo Targeting

    11:18 Transparency in Practice

    12:18 Final Thoughts & Closing

    ...more
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    The Advertising Forum by MarketectureBy AdTechGod and Jeremy Bloom