The Advertising Forum by Marketecture

By AdTechGod and Jeremy Bloom

The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agen... more

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FAQs about The Advertising Forum by Marketecture:

How many episodes does The Advertising Forum by Marketecture have?

The podcast currently has 85 episodes available.

The Advertising Forum by Marketecture episodes:

April 24, 2026From Screen to Store: How Tiffany Lee Drives Local Growth at Fleet Feet
In this episode of From Screen to Store, sponsored by JamLoop, Tiffany Lee from Fleet Feet breaks down how a national brand scales local impact across 285+ stores while balancing eCommerce and in-store performance.

She shares how Fleet Feet leverages Connected TV as an awareness driver, measures real business impact across online and offline channels, and empowers local store owners with efficient, testable media strategies.

Takeaways
Fleet Feet blends national branding with local ownership to drive community-first retail experiences

Awareness remains a major growth opportunity even in markets with physical stores

CTV is primarily used as an awareness channel to fuel the top of the funnel

Measurement focuses on incrementality, store visits, and site traffic

Budget flexibility and transparency are critical when choosing media partners

Testing new strategies can unlock more efficient and profitable channels

Chapters
00:00 Introduction to the episode
00:13 Tiffany Lee joins from Fleet Feet
00:33 What Fleet Feet is and how the business operates nationally and locally
02:05 Challenges of maintaining brand consistency across local markets
03:35 The role of CTV in Fleet Feet’s marketing strategy
05:01 Measuring impact across online and in-store performance
06:32 Choosing the right CTV partner and budget considerations
08:22 Proving ROI and tying awareness to conversions
09:25 Why brands shouldn’t be afraid to test new strategies
10:48 Closing thoughts and sponsor shoutout
...more
11min
April 23, 2026How Franchise Brands Use CTV to Drive Real Growth with Mosquito Squad
In Episode 4 of the From Screen to Store series, sponsored by JamLoop, Jay Blecker, President of Mosquito Squad, shares how franchise operators are leveraging connected TV (CTV) to scale customer acquisition and drive measurable growth.
Jay breaks down the evolution from traditional guerrilla marketing to data-driven CTV strategies, revealing how better targeting, attribution, and media control dramatically reduced acquisition costs while doubling leads, even during off-season periods.

Takeaways
CTV can significantly lower customer acquisition costs when properly optimized

Attribution and tracking are essential to proving marketing effectiveness

Not all impressions are equal—placement quality matters more than volume

Growth comes from a mix of channels, not a single “silver bullet”

Franchise businesses benefit from hyper-local targeting and control

CTV can drive results even during traditionally slow seasons

Chapters
00:01 Introduction to the episode and guest
00:23 Overview of Mosquito Squad’s business model
00:41 Educating customers as a key growth driver
01:27 Why CTV became a strategic channel
01:50 Early marketing challenges and scaling issues
03:00 Importance of attribution and measurement
04:11 Why customer acquisition cost is the key metric
05:10 Subscription model and focus on new customers
06:02 Initial CTV struggles and inefficiencies
06:30 The issue with low-quality ad placements (free TV)
07:00 Optimizing media placement and targeting
07:30 Cutting CAC from $350 to under $200
08:00 Doubling leads during off-season months
08:30 Scaling results and improving efficiency further
09:26 Advice for SMBs and franchise marketers
09:38 Importance of control, targeting, and attribution
11:22 Final thoughts on testing and measurement
...more
12min
April 16, 2026From Screen to Store: What Actually Works in Modern Marketing with Alex Back From Couch
In Episode 3 of the From Screen to Store series, sponsored by JamLoop, Alex Back, CEO of Couch, breaks down what actually works today from CTV and video to holistic media strategies. Learn why influencer marketing falls short for high-ticket items and how brands can drive real ROI through smarter attribution, creative testing, and full-funnel presence.

Takeaways
The furniture industry remains highly traditional due to legacy ownership, operational complexity, and low prioritization of marketing.

Influencer marketing is ineffective for high-consideration purchases like furniture, but creators are valuable for content production.

A holistic, omnichannel approach is critical for brands to stay visible across TV, social, and search when customers are in-market.

Attribution remains a major challenge, especially with TV and CTV, making ROI difficult to measure precisely.

Success should be measured through blended signals like traffic, engagement, and overall sales trends, not just direct conversions.

CTV works best as an awareness and consideration channel, not a direct-response tool.

Creative strategy matters; ads should be memorable, actionable, and include trackable elements like QR codes.

The key to modern marketing success is finding the right media mix, not relying on a single channel.

Chapters
00:00 Introduction & Guest Overview
00:40 Meet Alex Back (CEO, Couch)
01:18 Why Furniture Marketing Is Stuck in the Past
03:19 What’s Actually Working Today
03:42 Why Influencer Marketing Falls Short
05:00 The Power of Holistic Marketing
06:06 The Attribution Problem in Traditional TV
08:13 How to Measure Marketing Success Today
10:54 The Role of CTV in the Media Mix
11:20 How to Make CTV Work
12:00 Closing Thoughts & Key Lessons
...more
13min
April 09, 2026CTV Advertising Reality Check: Transparency, Performance, and Driving Store Traffic with Tim Glover
In Episode 2 of the From Screen to Store series, sponsored by JamLoop, Tim Glover (EVP Media, USA Marketing Partners) breaks down transparency, performance, and the shift from linear vs. digital to a unified video strategy. Learn how agencies can connect media spend to store traffic, revenue, and measurable ROI in today’s evolving advertising landscape.

Takeaways
People, process, and partnerships are the foundation of modern agencies

Brands hire people, not agencies

Transparency is the most critical factor in partnerships

CTV should be viewed as part of a unified video strategy

Performance measurement requires both macro and micro views

Retail success is driven by store traffic and sales

Data sharing unlocks better results

Chapters
00:00 Introduction & Guest Overview
00:41 Tim’s Career Journey & Agency Background
02:05 Building an Agency: People, Process, Partnerships
02:26 The Hub-and-Spoke Agency Model
04:25 Building CTV Capabilities: In-House vs. Partners
05:08 What Clients Really Want: Experience & Performance
06:14 Evaluating Partners: Why Transparency Wins
07:10 The Evolution of CTV Expectations
08:07 Rethinking CTV as “Video”
08:58 Connecting CTV to Real-World Outcomes
09:46 Measuring Performance: Macro vs. Micro
10:28 Optimizing Campaigns with Geo Targeting
11:18 Transparency in Practice
12:18 Final Thoughts & Closing
...more
13min
April 02, 2026From Screen to Store: How CTV is Driving Real Outcomes with Leif Welch of JamLoop
In episode 1 of the From Screen to Store series, sponsored by JamLoop, Leif Welch, Founder and CEO of JamLoop, breaks down how connected TV is evolving from a brand awareness channel into a full-funnel performance driver. He shares how mid-market brands are leading this shift, why outcomes now matter more than impressions, and how advertisers can connect CTV to real business results both online and offline.
Takeaways
CTV is shifting from impressions to measurable business outcomes

Mid-market brands are leading the move toward performance-driven advertising

A full-funnel strategy is key to turning awareness into action

Transparency and measurement are critical in modern media buying

A 70/30 mix of CTV and digital formats drives better results

Incrementality helps prove real impact beyond correlation

Chapters
00:14 Introduction to the series and Leif Welch from JamLoop
01:04 What JamLoop does and its focus on driving real outcomes
02:04 The importance of transparency in CTV advertising
03:06 Measuring real-world impact of CTV campaigns
05:05 Why outcomes have become the new standard in advertising
06:07 The gap between traditional TV thinking and modern CTV
07:04 Rising costs and challenges in search and social
08:02 Building a full-funnel CTV strategy in practice
10:22 How to define success and measure campaign performance
11:31 Time, scale, and expectations for effective campaigns
12:24 Using incrementality to validate real impact
13:10 The 70/30 framework for full-funnel performance
...more
15min
March 26, 2026Tom Burke & Kevin Zoss on Open Ecosystems, AI Workflows, and Agency Growth
In this episode of the Advertising Forum’s Open Garden Series, sponsored by AI Digital, Jeremy Bloom, AdTechGod, Tom Burke (AI Digital), and Kevin Zoss (Lazy Boy Agency) break down platform openness, AI-driven workflows, and how agencies can future-proof their marketing stack.
They discuss fragmentation in ad tech, the return of agency partnerships, the rise of AI tools in media buying and creative development, and why human taste and strategy remain critical in modern marketing.

Takeaways
Open equals leverage for agencies.

Openness creates more opportunities for brand connections.

Fragmentation is reshaping media buying.

Being open requires more structure, not less.

AI is transforming workflows.

Human taste and strategy remain irreplaceable.

Future-proofing marketing stacks requires optionality.

Chapters
00:00 Introduction to the Open Garden Series
00:40 What “Open” Really Means in Advertising
02:06 The Brand to Human Connection
03:04 Fragmentation and the Evolution of Buying Tools
04:20 Why Openness Requires More Structure
05:27 The Friction in Modern Media Buying
07:38 AI and Intelligence Layers in the Open Ecosystem
09:36 Choosing Neutral and Trusted Partners
11:03 Building an Open but Usable System
12:19 Future Proofing the Marketing Stack
14:10 Final Thoughts on the Open Ecosystem
...more
15min
March 19, 2026Tim Ringel, Meet The People CEO, on Open Ecosystems, Agency Growth, and Breaking Down Walled Gardens
In this episode of the Advertising Forum Open Garden Series, Tim Ringel, Founder and CEO of Meet The People, shares how openness shapes the way modern agencies scale and collaborate. He explains why breaking down silos between creative, media, and data is critical for performance and client trust. Tim also discusses how agencies balance flexibility with structure, how vendor partnerships should be evaluated, and how open tech stacks and AI tools can unlock better insights and ROI for brands.
...more
14min
March 12, 2026Angel Suarez, Founder and CEO of Pixel & Plume, on How Smaller Agencies Compete with Big Networks
In this episode of the Advertising Forum Open Garden Series, Angel Suarez, Founder and CEO of Pixel & Plume, shares how smaller agencies compete with larger players using flexible tech stacks, strategic partnerships, and AI-driven tools. He also discusses the importance of trust, customization, and prioritizing quality over scale in building strong client relationships.
...more
14min
March 05, 2026Open Garden Talk: Mary Gabrielyan on Winning in an Open Ad Ecosystem
In this episode of the Open Garden Series, Jeremy Bloom and AdTechGod sit down with Mary Gabrielyan, Chief Strategy Officer at AI Digital, to talk about why embracing openness in advertising is becoming a competitive advantage. From navigating platform fragmentation to staying vendor-neutral, Mary shares how flexibility and expertise help brands drive real business outcomes.
Takeaways
The ad ecosystem is more fragmented than ever, pushing marketers to think beyond individual platforms

Vendor neutrality and flexible budgets help optimize performance across channels

Measurement and attribution remain the biggest challenges in open advertising

Chapters
00:00 Introduction to the Open Garden Series
00:27 Why AI Digital chose the open garden philosophy
01:17 Fragmentation across the ad ecosystem
02:17 Vendor neutrality and AI-native strategy
02:58 How AI Digital evaluates partners and platforms
04:05 Using flexibility to create client value
05:15 Measurement and attribution challenges
06:12 Negotiation power with vendors
06:39 Turning fragmentation into a strategic portfolio
08:23 How the open garden mindset shapes hiring
10:50 What needs to change for open advertising to work
13:08 Closing thoughts and episode wrap-up
...more
14min
December 18, 2025Domenic Venuto on Trust as the New Media Currency in an AI Driven Advertising World
In episode 4 of the Brand Trust series sponsored by Mozilla Ads, Jeremy Bloom and AdTechGod sit down with Horizon Media Chief Product and Data Officer Domenic Venuto, who unpacks why trust has become central to modern advertising. He explains how Horizon’s AI native Blu Platform uses first-party data enrichment and transparent LLM workflows to speed up insight and decision-making without turning media into a black box. The group also digs into privacy-first browsers, shifting consumer search behavior, and why agencies must prove trust both during upfront diligence and in day-to-day operations. Finally, Venuto shares a pragmatic view of AI as both smarter and riskier, and argues that ethical, observable systems are the path to protecting brands and improving outcomes.

Takeaways
Trust is no longer a brand value alone; it is a business requirement driving media and technology decisions

AI accelerates insight and decision-making, but only works when transparency and data integrity are built in

Clients demand visibility into how AI models work, what data is used, and how outputs are generated

Privacy-first platforms and shifting consumer behavior are fundamentally changing search and personalization

Horizon’s hands-on keys approach removes delays and empowers clients with the same tools used internally

Ethical, observable AI can reduce risk while making media buying smarter and more accountable

The future of advertising depends on trust-first models becoming the industry standard

Chapters
00:00 Introduction to the Brand Trust Series and guest Domenic Venuto
00:49 What “trusted environments” really mean for clients today
01:15 Horizon’s AI-native Blu Platform and first-party data enrichment
02:41 Why trust matters when AI drives critical business decisions
03:33 Adapting to privacy-first browsers and rapid innovation cycles
04:38 How client expectations around trust have evolved
05:59 Operational trust and decision-making at scale
06:29 Proving trust and performance through hands-on technology access
07:28 Reinventing the agency model while keeping business personal
09:00 Is AI making media buying smarter or riskier for brand safety
10:36 Using ethical, transparent AI to rebuild trust
11:04 The future of trust-first models in advertising
11:52 Closing thoughts and sponsor acknowledgments
...more
13min

FAQs about The Advertising Forum by Marketecture:

How many episodes does The Advertising Forum by Marketecture have?

The podcast currently has 85 episodes available.