The Advertising Forum by Marketecture

By AdTechGod and Jeremy Bloom

The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agen... more

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FAQs about The Advertising Forum by Marketecture:

How many episodes does The Advertising Forum by Marketecture have?

The podcast currently has 90 episodes available.

The Advertising Forum by Marketecture episodes:

June 25, 2026Building Trust, Attention & Authenticity in the AI Advertising Era with Luis Di Como
In Episode 3 of The Great AI Advertising Reset Series, sponsored by DoubleVerify, Luis Di Como, former EVP of Global Media at Unilever, joins Jeremy Bloom and AdTechGod to discuss the growing complexity of digital advertising, the rise of AI agents, and why audiences, authenticity, and attention are becoming the defining pillars of modern marketing.
Takeaways
AI is shifting from a tool that answers questions to a system that helps shape decisions.
Marketers must plan for both human audiences and AI agents.
Authenticity is becoming more important as AI-generated content proliferates.
Content performs best when paired with the right context.
Media quality directly influences business outcomes.
Automation is essential for managing marketing complexity at scale.
Human judgment remains critical in AI-powered workflows.
Trust in AI grows through transparency, standards, and guardrails.
Brands need clear risk tolerances when deploying AI systems.
Attention that drives measurable business outcomes is the ultimate goal.
Chapters
00:00 Introduction to The Great AI Advertising Reset Series
00:32 Why Digital Advertising Has Become More Complex
01:31 The Three A's: Audiences, Authenticity & Attention
04:55 How AI Is Reshaping Marketing Organizations
07:26 Moving Beyond Basic AI Automation
08:55 Why Human Judgment Still Matters
09:22 Connecting Media Quality to Business Outcomes
11:12 Content Plus Context Equals Better Results
11:38 Building Trust in AI Decision Making
12:07 The Self-Driving Car Analogy for AI Adoption
14:20 Final Thoughts on AI, Trust & Marketing
...more
15min
June 18, 2026The Great AI Advertising Reset: DoubleVerify CEO Mark Zagorski on AI Slop and Fraud
In Episode 1 of The Great AI Advertising Reset Series, sponsored by DoubleVerify, AdTechGod and Jeremy Bloom sit down with Mark Zagorski, CEO of DoubleVerify, to discuss the future of AI-driven advertising. Mark shares how DoubleVerify's newly launched DV Neura powers trust, transparency, and control across digital media, while helping brands combat AI-generated content, ad fraud, and the growing challenges of an agentic advertising ecosystem. From AI slop to CTV fraud, learn how advertisers can navigate the next era of advertising with greater confidence.
Takeaways
DV Neura is the AI engine powering DoubleVerify's measurement, optimization, and verification capabilities.
AI has been embedded in DoubleVerify's technology for nearly 18 years through machine learning and automation.
Agentic advertising is still in its early stages and requires stronger transparency and industry standards.
Independent verification will play a critical role in validating AI agents and automated media buying.
AI-generated content is rapidly increasing across social and digital platforms.
DoubleVerify developed "SlopStopper" to help advertisers avoid low-quality AI-generated content.
AI is accelerating ad fraud, particularly within Connected TV environments.
DoubleVerify uses AI to detect and combat AI-driven fraud and misinformation.
Neura helps advertisers move from insights to action faster.
The core benefits of Neura are speed, confidence, and control.
Chapters
00:00 Introduction to The Great AI Advertising Reset Series
01:15 Why DoubleVerify Built DV Neura
02:48 The Future of Agentic Advertising
04:22 Building Trust and Transparency in AI Ecosystems
04:37 The Growing Threat of AI Slop
05:56 Introducing SlopStopper
06:27 AI's Role in Rising Ad Fraud
07:40 What Makes DV Neura Different
08:31 Real-World Results and ROI from Neura
09:22 Benefits Marketers Will Feel Immediately
10:39 Speed, Confidence, and Control
10:59 Final Thoughts and Closing Remarks
...more
12min
June 04, 2026 From Show to Scene: How Contextual CTV Targeting Is Transforming Programmatic Advertising
Dave Bernath, CEO of WURL, joins Jeremy Bloom and AdTechGod to discuss the evolution of CTV targeting from broad audience and show-level approaches to scene-level contextual targeting. The conversation explores how AI-powered content analysis is improving ad relevance, performance, and viewer engagement while helping advertisers better align with content in real time.
Takeaways
- Scene-level targeting provides more precision than traditional show-level targeting.
- AI enables real-time analysis of content, emotion, and context.
- Emotional alignment between ads and content can improve campaign performance.
- Contextual targeting drives stronger engagement, recall, and purchase intent.
- Brand safety, transparency, and measurement remain critical priorities.
- Industry collaboration is needed to scale scene-level targeting across CTV.
- CTV continues to offer a premium advertising experience for brands.
Chapters
00:00 Introduction to the From Show to Scene Series
00:29 The Early Days of CTV Targeting
01:54 Where Traditional Targeting Fell Short
02:41 Why Show-Level Targeting Hasn't Worked in CTV
04:37 The Shift from Shows to Scenes
05:04 How AI Unlocks Scene-Level Contextual Targeting
06:34 The Signals That Matter Most in Contextual Advertising
08:30 Performance Results from Scene-Level Targeting
09:42 What Still Needs to Happen for Scale
11:28 Why CTV Remains a Premium Advertising Opportunity
12:05 Closing Remarks and Key Takeaways
...more
13min
May 28, 2026 From Show to Scene: Why Contextual Targeting Matters More Than Ever with Emily Kennedy, Dentsu
In Episode 2 of From Show to Scene sponsored by Wurl, Emily Kennedy, EVP and Head of Marketplace at Dentsu, joins Jeremy Bloom and AdTechGod to discuss how contextual targeting is evolving from a planning tool into a true optimization signal. Emily shares how brands can create stronger consumer connections through scene level targeting, why quality signals matter more than signal volume, and how the industry can overcome fragmentation challenges across streaming and video. The conversation also explores measurement, scalability, audience orchestration, and the future of contextual advertising in premium video.
Takeaways
- Contextual targeting is evolving into a powerful optimization signal
- Message relevance drives stronger engagement and performance
- Quality signals matter more than signal volume
- Scene-level targeting creates more meaningful brand moments
- Fragmentation continues to limit innovation and scale
- Brands are shifting focus from reach to business outcomes
- Strong consumer connections remain the ultimate goal
Chapters
00:00 Introduction to From Show to Scene
00:11 Emily Kennedy joins the conversation
00:27 How Dentsu approaches contextual targeting
01:41 Channel, show, and scene level targeting explained
03:05 Measuring contextual performance effectively
04:04 What signals matter most to brands and agencies
05:08 The challenge of fragmentation in streaming
06:35 What contextual targeting can scale today
07:48 Why one to one consumer connections matter
08:02 Helping clients understand advanced targeting
09:05 The future of contextual targeting and measurement
10:38 Closing thoughts and key takeaways
...more
11min
May 07, 2026 From Show to Scene: Why Moment-Based Targeting Is the Future of CTV with Lauri Baker from KERV
In episode 1 of From Show to Scene, Lauri Baker, Senior Vice President, Head of Partnerships at KERV, explains why audience targeting alone is no longer enough in CTV. She explores the shift from broad audience and genre-based buying toward scene-level, moment-based targeting, where ads align with what is happening on screen in real time.
Lauri also breaks down how this approach improves performance by increasing attention, recall, and intent, while addressing challenges like fragmentation, measurement, and scalability. She shares how advancements in video analysis and real-time activation are making moment-based targeting a powerful and viable strategy for modern advertisers.
Takeaways
• Scene-level targeting outperforms traditional audience targeting by aligning ads with real-time content moments
• Matching ad creative to the scene increases attention, recall, and intent
• Contextual signals act as a unifying layer across fragmented CTV ecosystems
• Standardization and measurement remain key challenges for scaling moment-based buying
• Advances in video analysis and real-time activation make scene targeting viable today
Chapters
00:00 Introduction to the From Show to Scene series
00:55 Why audience buying is no longer enough
01:27 Where performance gains actually come from
02:00 The shift from broad targeting to moment-based signals
04:10 Why the scene is the new audience
05:18 Tackling fragmentation in CTV
07:15 What is scalable versus still experimental
10:05 Technology enabling scene-level targeting
12:17 What is needed to scale this approach
15:03 Closing thoughts and key takeaways

...more
15min
April 24, 2026From Screen to Store: How Tiffany Lee Drives Local Growth at Fleet Feet
In this episode of From Screen to Store, sponsored by JamLoop, Tiffany Lee from Fleet Feet breaks down how a national brand scales local impact across 285+ stores while balancing eCommerce and in-store performance.

She shares how Fleet Feet leverages Connected TV as an awareness driver, measures real business impact across online and offline channels, and empowers local store owners with efficient, testable media strategies.

Takeaways
Fleet Feet blends national branding with local ownership to drive community-first retail experiences

Awareness remains a major growth opportunity even in markets with physical stores

CTV is primarily used as an awareness channel to fuel the top of the funnel

Measurement focuses on incrementality, store visits, and site traffic

Budget flexibility and transparency are critical when choosing media partners

Testing new strategies can unlock more efficient and profitable channels

Chapters
00:00 Introduction to the episode
00:13 Tiffany Lee joins from Fleet Feet
00:33 What Fleet Feet is and how the business operates nationally and locally
02:05 Challenges of maintaining brand consistency across local markets
03:35 The role of CTV in Fleet Feet’s marketing strategy
05:01 Measuring impact across online and in-store performance
06:32 Choosing the right CTV partner and budget considerations
08:22 Proving ROI and tying awareness to conversions
09:25 Why brands shouldn’t be afraid to test new strategies
10:48 Closing thoughts and sponsor shoutout
...more
11min
April 23, 2026How Franchise Brands Use CTV to Drive Real Growth with Mosquito Squad
In Episode 4 of the From Screen to Store series, sponsored by JamLoop, Jay Blecker, President of Mosquito Squad, shares how franchise operators are leveraging connected TV (CTV) to scale customer acquisition and drive measurable growth.
Jay breaks down the evolution from traditional guerrilla marketing to data-driven CTV strategies, revealing how better targeting, attribution, and media control dramatically reduced acquisition costs while doubling leads, even during off-season periods.

Takeaways
CTV can significantly lower customer acquisition costs when properly optimized

Attribution and tracking are essential to proving marketing effectiveness

Not all impressions are equal—placement quality matters more than volume

Growth comes from a mix of channels, not a single “silver bullet”

Franchise businesses benefit from hyper-local targeting and control

CTV can drive results even during traditionally slow seasons

Chapters
00:01 Introduction to the episode and guest
00:23 Overview of Mosquito Squad’s business model
00:41 Educating customers as a key growth driver
01:27 Why CTV became a strategic channel
01:50 Early marketing challenges and scaling issues
03:00 Importance of attribution and measurement
04:11 Why customer acquisition cost is the key metric
05:10 Subscription model and focus on new customers
06:02 Initial CTV struggles and inefficiencies
06:30 The issue with low-quality ad placements (free TV)
07:00 Optimizing media placement and targeting
07:30 Cutting CAC from $350 to under $200
08:00 Doubling leads during off-season months
08:30 Scaling results and improving efficiency further
09:26 Advice for SMBs and franchise marketers
09:38 Importance of control, targeting, and attribution
11:22 Final thoughts on testing and measurement
...more
12min
April 16, 2026From Screen to Store: What Actually Works in Modern Marketing with Alex Back From Couch
In Episode 3 of the From Screen to Store series, sponsored by JamLoop, Alex Back, CEO of Couch, breaks down what actually works today from CTV and video to holistic media strategies. Learn why influencer marketing falls short for high-ticket items and how brands can drive real ROI through smarter attribution, creative testing, and full-funnel presence.

Takeaways
The furniture industry remains highly traditional due to legacy ownership, operational complexity, and low prioritization of marketing.

Influencer marketing is ineffective for high-consideration purchases like furniture, but creators are valuable for content production.

A holistic, omnichannel approach is critical for brands to stay visible across TV, social, and search when customers are in-market.

Attribution remains a major challenge, especially with TV and CTV, making ROI difficult to measure precisely.

Success should be measured through blended signals like traffic, engagement, and overall sales trends, not just direct conversions.

CTV works best as an awareness and consideration channel, not a direct-response tool.

Creative strategy matters; ads should be memorable, actionable, and include trackable elements like QR codes.

The key to modern marketing success is finding the right media mix, not relying on a single channel.

Chapters
00:00 Introduction & Guest Overview
00:40 Meet Alex Back (CEO, Couch)
01:18 Why Furniture Marketing Is Stuck in the Past
03:19 What’s Actually Working Today
03:42 Why Influencer Marketing Falls Short
05:00 The Power of Holistic Marketing
06:06 The Attribution Problem in Traditional TV
08:13 How to Measure Marketing Success Today
10:54 The Role of CTV in the Media Mix
11:20 How to Make CTV Work
12:00 Closing Thoughts & Key Lessons
...more
13min
April 09, 2026CTV Advertising Reality Check: Transparency, Performance, and Driving Store Traffic with Tim Glover
In Episode 2 of the From Screen to Store series, sponsored by JamLoop, Tim Glover (EVP Media, USA Marketing Partners) breaks down transparency, performance, and the shift from linear vs. digital to a unified video strategy. Learn how agencies can connect media spend to store traffic, revenue, and measurable ROI in today’s evolving advertising landscape.

Takeaways
People, process, and partnerships are the foundation of modern agencies

Brands hire people, not agencies

Transparency is the most critical factor in partnerships

CTV should be viewed as part of a unified video strategy

Performance measurement requires both macro and micro views

Retail success is driven by store traffic and sales

Data sharing unlocks better results

Chapters
00:00 Introduction & Guest Overview
00:41 Tim’s Career Journey & Agency Background
02:05 Building an Agency: People, Process, Partnerships
02:26 The Hub-and-Spoke Agency Model
04:25 Building CTV Capabilities: In-House vs. Partners
05:08 What Clients Really Want: Experience & Performance
06:14 Evaluating Partners: Why Transparency Wins
07:10 The Evolution of CTV Expectations
08:07 Rethinking CTV as “Video”
08:58 Connecting CTV to Real-World Outcomes
09:46 Measuring Performance: Macro vs. Micro
10:28 Optimizing Campaigns with Geo Targeting
11:18 Transparency in Practice
12:18 Final Thoughts & Closing
...more
13min
April 02, 2026From Screen to Store: How CTV is Driving Real Outcomes with Leif Welch of JamLoop
In episode 1 of the From Screen to Store series, sponsored by JamLoop, Leif Welch, Founder and CEO of JamLoop, breaks down how connected TV is evolving from a brand awareness channel into a full-funnel performance driver. He shares how mid-market brands are leading this shift, why outcomes now matter more than impressions, and how advertisers can connect CTV to real business results both online and offline.
Takeaways
CTV is shifting from impressions to measurable business outcomes

Mid-market brands are leading the move toward performance-driven advertising

A full-funnel strategy is key to turning awareness into action

Transparency and measurement are critical in modern media buying

A 70/30 mix of CTV and digital formats drives better results

Incrementality helps prove real impact beyond correlation

Chapters
00:14 Introduction to the series and Leif Welch from JamLoop
01:04 What JamLoop does and its focus on driving real outcomes
02:04 The importance of transparency in CTV advertising
03:06 Measuring real-world impact of CTV campaigns
05:05 Why outcomes have become the new standard in advertising
06:07 The gap between traditional TV thinking and modern CTV
07:04 Rising costs and challenges in search and social
08:02 Building a full-funnel CTV strategy in practice
10:22 How to define success and measure campaign performance
11:31 Time, scale, and expectations for effective campaigns
12:24 Using incrementality to validate real impact
13:10 The 70/30 framework for full-funnel performance
...more
15min

FAQs about The Advertising Forum by Marketecture:

How many episodes does The Advertising Forum by Marketecture have?

The podcast currently has 90 episodes available.