So the Brif Africa team had a session with Jesse Benjamin Quagraine on content creation, and one of the things he raised In his presentations was Founder-Led Marketing - the session went through late at night, I mean, he had 16 slides to present 😂😂 - Interestingly we have noticed this marketing approach is quite effective. So If you are a business owner or intend to build one a Founder-Led Marketing approach is your best bet to touching your client base!

The world is undergoing rapid transformation, and we see developments unfolding in various African regions that align with our focus as a media brand. 

With this in mind, we decided to embark on a significant shift in our approach by promoting forward thinking ideas & news that empowers the young African professional. 

The world is undergoing rapid transformation, and we see developments unfolding in various African regions that align with our focus as a media brand. 

With this in mind, we decided to embark on a significant shift in our approach by promoting forward-thinking ideas & news that empowers the young African professional. 

I have been wanting to do this for a while, however since I am transitioning into another chapter of my life, it feels like the right time to do this. 

Documenting your process helps you know how far you have come, what improvements you have made, and also helps you focus on what's ahead by keeping yourself accountable - Have a listen!