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The credit union share of auto loans fell sharply in 2023, down almost 5% from 2022 numbers tracked by Experian.  

Does this augur a grim future for credit unions when it comes to financing cars? Or was it a blip on the screen?

On the show is Will Ely, a solutions architect at Earnix, where he consults with clients seeking more effective auto lending strategies.

According to Ely, data is king of this mountain.  In particular he points to pricing analytics as the key to unlocking more and better loans.

We also discuss why some credit unions have pulled away from indirect auto lending and, surprise, why super prime borrowers aren't always the best for a credit union.

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