Maybe your grandmother told you to squeeze the fruit to see if it's ripe? No? Then your mother must have. Well someone did, because half the world goes into the supermarket and squeezes all the fruit to see if it's ripe. And quite honestly, we're disgusted by it. First, we don't want you touching our fruit. Second, you're bruising it with all the squeezing. And third, squeezing doesn't tell you anything about the fruit except wither it's soft or not. And soft does not equal sweet nor peachy. So stop squeezing the fruit and listen to Bruce and Mark explain the best way to shop for the sweetest ripest fruit.