In this first installment of the "Culligan Sales Breakdown" series, Shawn Paul from Culligan shares a critical strategy to ensure sales success: confirming customer readiness before presenting options. Shawn emphasizes that moving directly from product demonstration to pricing without verifying customer commitment is a common mistake that can cost sales. He introduces the pre-commitment close technique, which involves asking customers a specific question after the demo: "If it's affordable, is this the type of water you definitely want in your home?"

Shawn details how this approach serves two essential purposes - it incorporates the financial aspect while confirming genuine interest in the product. He guides sales representatives on interpreting customer responses, whether confident, hesitant, or negative, and addresses any lingering concerns before moving to pricing options. By using this method, salespeople can ensure customers are fully sold on the product's benefits, leaving price as the only potential objection to overcome during the Culligan options presentation.

Contact Shawn Paul:

Phone - 502-756-1366

Email - [email protected]