In this episode, Shawn Paul discusses handling the common sales objection, "It costs too much." Shawn emphasizes the importance of empathizing with the prospect, building trust, and reframing the price into a long-term investment. He provides strategies such as asking the prospect what they thought it would cost, breaking down the cost into daily amounts, and highlighting the value and benefits of the product.

Shawn stresses that sales is about building relationships and being a consultant rather than an order taker. Using techniques like the "tell my boss" close and focusing on the value can turn skeptics into buyers.

This episode aims to equip sales professionals with the tools to address price objections and close more deals effectively.

Contact Shawn Paul:

Phone - 502-756-1366

Email - [email protected]