Welcome to 'I Can Get It Cheaper at Home Depot,' a Culligan Sales Podcast hosted by Shawn Paul, your residential sales expert. Shawn equips water treatment sales professionals in each episode with proven strategies to overcome common objections and close more deals. Tired of hearing prospects say they can snag a cheaper softener at a box store? Shawn’s got you covered with practical, real-world techniques to shift the conversation from price to value, helping you walk away with the sale."

In this episode, Shawn tackles the classic objection, 'I can get it cheaper at Home Depot,' with a powerful three-step process: acknowledge, reframe, and close. Drawing from his experience, he shares how to use empathy, customer reviews, and a focus on long-term cost savings to win over hesitant buyers.

Whether you’re pitching a premium Culligan whole-house system or navigating tricky negotiations, Shawn’s actionable advice—like leveraging real testimonials and assuming the sale—will sharpen your skills and boost your confidence. Tune in and turn objections into opportunities!

Contact Shawn Paul:

Phone - 502-756-1366

Email - [email protected]