This episode is all about the Hermes fashion house featuring a special guest, Cheryl, a fellow patent attorney and Hermes connoisseur. Cheryl and I are fascinated by the fact that Hermes rarely advertises but remains one of the top performing luxury fashion houses, they even surpassed their usual sales during the covid pandemic! Cheryl and I discuss the possible reasons for this, Hermes' extremely unique business method, intellectual property and much more.