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This week: a company unlike any other, some say Steve Job’s greatest product was Apple itself, but how have they fared in the 6 years since his passing?  Leander shares the cold hard facts.  Plus: Leander’s long soliloquy about his new love, the 4K Apple TV; an iOS 11 software trick doubles your iPhone storage; and we’ll wrap up our favorite minimalist cases for your iPhone 7, 8, and X.   This episode supported by Build a beautiful, responsive website quick at Squarespace.com.  Enter offer code CultCast at checkout to get 10% off. Squarespace—Build it Beautiful.   CultCloth will keep your iPhone 7, Apple Watch, Mac and iPad sparkling clean, and for a limited time you can use code CULTCAST to score a free CleanCloth with any order at CultCloth.co.   The Cult of Mac watch store has the best straps in the biz!  Save 20% off any order with code CultCast at checkout.   Thanks to Kevin MacLeod at incompetech.com for the great music you hear on today's show.   On the show this week @erfon / @bst3r / @lkahney   Photos and videos shot in iOS 11's HEIF/HEVC format are literally now half the size they were in iOS10’s JPG/H.264 formats