Cultivate & Collaborate

Recorded live at the National Ploughing Championships in Screggan, Tullamore, this episode brings together Nicola Cogan, Commercial Lead at CORE Tech (a Cultura company), and Alan Gormley, founder and CEO of the award-winning Irish agtech company VetPal.

When EU legislation brought all veterinary prescriptions onto Ireland’s National Veterinary Prescription System (NVPS) and reclassified everyday anti-parasitic products as prescription-only, agri-retailers faced a real risk: regular customers arriving on a Saturday morning for a wormer, with no way to reach a vet. Rather than each company trying to solve the whole problem alone, CORE Technology and VetPal combined what they do best. VetPal connects the farmer, the vet and NVPS; CORE Technology handles the account, consent, dispensing and invoicing right at the start.

Nicola and Alan talk about why respect and trust sit at the heart of every good partnership, the self-awareness it takes to know your own lane, and why National Ploughing remains the place where the whole industry comes together in one field. It’s a conversation about solving problems that are too big for any one company, and about what becomes possible when agtech companies choose to collaborate for the good of the agriculture and food industry.

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Recorded live at the Fuel Ethanol Workshop in St. Louis, this episode brings together four leaders shaping the future of clean fuel data and collaboration. Host Jeff Schreiner (Cultura Technologies), is joined by Jay Weber (CreditCrop), Andy Jenks (Verdova), and Clay Sellmeyer (Verdova) for a candid conversation about what it really takes to align an industry around a shared outcome.

The group digs into why data is the biggest hurdle in the 45Z and low-carbon fuel space, and how the Clean Fuel Credit Consortium (CFCC) was built to solve it. Topics include the challenge of cooperation among companies that compete and partner at the same time, how fragmented farm data gets turned into audit-ready, defensible information, the often-overlooked role commercial retailers play in the traceability chain, and what farmers stand to gain.

It's an on-the-ground look at how trust, standardization, and collaboration across producers, data providers, and buyers are turning verified farm data into monetizable value for the entire ethanol supply chain.

About Cultura Technologies
Cultura is one of the largest independent groups of agribusiness software companies in the world. Today, our portfolio provides comprehensive and innovative software solutions to agri-food companies in North America, Europe, the United Kingdom, Ireland, Mexico, South Africa, and Australia.
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About Verdova
Verdova improves the accessibility and usability of grower owned on-farm data to agribusinesses looking for insights. To find out more or discuss how Verdova's proprietary on-farm data enrichment process can help farmers and agribusinesses, learn more at https://www.verdova.com/

About CFCC
The Clean Fuel Credit Consortium is a collaboration between Cultura's businesses, Verdova, Vericap, and JAG Group, Inc., and more, unlocking liquidity and tax credit value in the ethanol supply chain, connecting major biofuel producers, tax credit buyers, and compliance systems for the benefit of the entire ethanol value chain.

Ryne Davis didn't come from the spirits world — he spent 13 years in healthcare running a medical billing and coding company, where he discovered his passion for software implementation and operational efficiency. That foundation led him to FIVE x 5, where he now leads a team serving hundreds of distillery customers worldwide.

In this conversation, Ryne and Rich Reynertson explore the remarkable overlap between the distillery supply chain and the agri-food industry — and how software, data, and genuine partnership are reshaping both.

Guest: Ryne Davis, CEO of FIVE x 5 Company: FIVE x 5 — Distillery Management Software | A Volaris Company Website: fivex5.com

Cultura Technologies CEO Rich Reynertson sits down with Matt Ashton, CEO of New Vision Cooperative, to unpack the story behind Cultura’s acquisition of BIG Consulting LLC. What began as a customer–vendor relationship turned into partnership—and ultimately, a strategic decision to place the platform with a partner built to scale it. Rich and Matt explore what collaboration really looks like in practice: balancing capital, board dynamics, and long-term business priorities, while making decisions that are right for customers, employees, and the industry as a whole. It’s an open, honest conversation about knowing when to invest, when to divest, and how the right partnership can move everyone forward.

Join Rich Reynertson, CEO and President of Cultura Technologies, and Jeff Schreiner, VP of Global Collaboration, in a conversation about what it really takes to build a more connected, transparent, and resilient agri‑food supply chain. Rich and Jeff unpack the rise of AI in agriculture, the shift toward data‑enriched commodities, and the growing pressure for end‑to‑end traceability. They share stories from the field, lessons from running over 20 cross‑industry “circles,” and how leaders can build ecosystems—not silos—to solve the industry’s biggest challenges.