Cultivate

Cultivate

By Bree MichaelasBusinessEntrepreneurship
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Cultivate episodes

  • Decoding floral quotes

    When it comes to floral quotes, transparency and understanding are key. This aspect of my business is deeply personal to me because it's not just about the flowers or the numbers, it's about ensuring you feel confident and informed when making decisions for your events. Breaking down the complexities of floral pricing brings a sense of trust and clarity to your relationship with your vendor, and allows you to create unforgettable moments together. I hope that this conversation helps you navigate this process with a bit more ease and confidence, so that you can put the trust in your team and focus on the joy of your event.

    In this episode, we’ll be diving into:

    • Trends that I have noticed during my sister-in-law’s experience with her own wedding quotes and what it reveals about the industry.
    • The three main factors that influence floral quotes and how to understand why there is such a price variation between different quotes.
    • Practical advice on considering the designer’s experience and style to make the best choice for your event to ensure you trust them and their quote.
    • My thoughts on the significance of overheads, sustainable practices, team expertise and how it can impact pricing.
    • Let’s make your events truly special, one conversation at a time.

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      Enquire for your next event here.

      Connect with Bree on Instagram: @aprilandfritz

      Check out our website: https://www.aprilandfritz.com.au/ 

      Make sure to subscribe so you don’t miss any future episodes!

      20 min
    • How to style your wedding dress with flowers featuring special guest Anna Campbell Bridal

      Join us in this episode as we chat with Anna, the visionary behind Anna Campbell Bridal. 

      Known for her stunning, handcrafted bridal gowns that blend new-age romance with dreamy elegance, Anna shares her journey as a designer and her passion for creating unforgettable moments. 

      This conversation goes well beyond fashion - it’s about creating unforgettable moments and meaningful experiences. Anna provides so many invaluable insights and tips for brides-to-be, this episode is a must-listen for anyone starting their journey into the bridalwear world. 

      What we cover in this episode:

      • Hear Anna’s journey into bridal fashion and the unique elements that define her stunning collections, from delicate floral lines to textural laces.

      • Learn how she balances current trends with her signature style, her commitment to sustainability, and the art of personalisation as she collaborates with brides to create bespoke gowns.

      • Get practical advice on creating unforgettable wedding moments and insights on how to perfectly pair floral arrangements with Anna Campbell gowns for a harmonious wedding look.

      • Let’s make your events truly special, one conversation at a time.

        Connect with Anna Campbell Bridal on Instagram: @annacampbellbridal

        Visit Anna’s website: https://www.annacampbell.com.au/ 

        ---

        Enquire for your next event here.

        Connect with Bree on Instagram: @aprilandfritz

        Check out our website: https://www.aprilandfritz.com.au/ 

        Make sure to subscribe so you don’t miss any future episodes!

        43 min
      • The significance of funeral flowers in honouring your person

        When someone passes away, emotions run deep. Unlike other events, funerals involve a strong desire to honour the person authentically rather than focusing primarily on aesthetics. This makes custom funeral design a deeply personal aspect of my business as it brings a closeness and intimacy with my clients that is unmatched. Being trusted with this responsibility is a profound honour for my team and I. We understand it’s about creating lasting memories of our clients’ final moments with their loved one.

        What I cover in this episode:

        • How my personal experiences with loss, alongside my partner's insights from working in palliative care, shaped my approach to funeral design.
        • Professional funeral training that transformed my understanding of death, highlighting the significance of personalisation and meaningful rituals.
        • Examples of how I integrate personal details, passions, and memories into bespoke funeral floral designs.
        • Reflections on the importance of legacy and how my work inspires thoughts on how we're remembered.

        Let’s make your events truly special, one conversation at a time.

        ---

        Enquire for your next event here.

        Connect with Bree on Instagram: @aprilandfritz

        Check out our website: https://www.aprilandfritz.com.au/ 

        Make sure to subscribe so you don’t miss any future episodes!

        19 min
      • Why designing with intention creates your dream event

        This week we're going to be taking a step back from the flowers and going deeper on design. We’ll be diving into designing with intention - what it means, why we love this approach, how I go about it and some examples. You might be thinking “what does that have to do with me exactly, you’re the designer?” but I believe that there are certain responsibilities that the client has to make this possible, and this same approach should be used throughout your entire event, to truly create something that captures your heart and speaks to your soul. This conversation is truly going to change your perspective on consciously designing your next event. 

        What I cover in this episode:

        • Why I choose to look beyond aesthetics alone when it comes to designing.

        • The five principles of designing with intention that I use.

        • Keeping your values front of mind when choosing your vendors.

        • One of my favourite real-life examples of implementing intentional elements.

        • Read the article on symbolism here.

          Let’s make your events truly special, one conversation at a time.

          ---

          Enquire for your next event here.

          Connect with Bree on Instagram: @aprilandfritz

          Check out our website: https://www.aprilandfritz.com.au/ 

          Make sure to subscribe so you don’t miss any future episodes!



          This week we're going to be taking a step back from the flowers and going deeper on design. We’ll be diving into designing with intention - what it means, why we love this approach, how I go about it and some examples. You might be thinking “what does that have to do with me exactly, you’re the designer?” but I believe that there are certain responsibilities that the client has to make this possible, and this same approach should be used throughout your entire event, to truly create something that captures your heart and speaks to your soul. This conversation is truly going to change your perspective on consciously designing your next event. 

          What I cover in this episode:

          • Why I choose to look beyond aesthetics alone when it comes to designing.
          • The five principles of designing with intention that I use.
          • Keeping your values front of mind when choosing your vendors.
          • One of my favourite real-life examples of implementing intentional elements.
          • Read the article on symbolism here.

            Let’s make your events truly special, one conversation at a time.

            ---

            Enquire for your next event here.

            Connect with Bree on Instagram: @aprilandfritz

            Check out our website: https://www.aprilandfritz.com.au/ 

            Make sure to subscribe so you don’t miss any future episodes!

            29 min
          • How to budget for your wedding or event

            This week I'm diving into a topic that often makes people squirm a bit: money.

            But don't worry, I'm here to make it a little less daunting. 

            Join me for a heart-to-heart about money, value, and the magic that happens when you align your spending with your vision. 

            Whether you're organising a wedding, a celebration of life, or a corporate event - it's not just about sticking to a budget. It's about knowing what you value and ensuring every dollar spent adds something special to your event. 

            I'll even be sharing real-life examples from my floral design business to show you how thoughtful financial planning can help you navigate your next event with ease and confidence. 

            I promise you'll come away with a fresh perspective on how to make the most of your budget and create truly memorable moments.

            What I cover in this episode:

            • How your perception towards money can influence your planning experience.
            • The power in being flexible and adaptable when it comes to the value of your allocation.
            • Ways to consider the value of your vendor’s expertise and services.
            • Tips to help prevent the overwhelm in the early stages of planning your financial allocation.
            • Let’s make your events truly special, one conversation at a time.

              ---

              Enquire for your next event here.

              Connect with Bree on Instagram: @aprilandfritz

              Check out our website: https://www.aprilandfritz.com.au/ 

              Make sure to subscribe so you don’t miss any future episodes!

              21 min
            • Finding inspiration for your next event

              This episode is a fun one because I’m giving you my top three hacks for finding inspiration. When it comes to a new event, I love nothing more than a client who comes to me feeling excited and inspired about what we're going to create together. Now I will not be telling you to mindlessly scroll through Instagram or Pinterest - whilst I think there is a time and place for that - it will only get you so far in your planning process. Let’s dig deeper into the why behind particular things that inspire you and your creative mind.

              What I cover in this episode:

              • Why your energy towards the planning process dictates the level of success your event has.
              • How to swap mindless scrolling for intentional searching.
              • What I do to get inspired and what you can do too.
              • How being inspired creates a solid foundation for talking with your vendors.
              • Let’s make your events truly special, one conversation at a time.

                ---

                Enquire for your next event here.

                Connect with Bree on Instagram: @aprilandfritz

                Check out our website: https://www.aprilandfritz.com.au/ 

                Make sure to subscribe so you don’t miss any future episodes!

                17 min
              • My design process

                This episode is all about my design process and what I take my clients through to help them create their dream event. There is no right or wrong way to approach design and for me, I’ve curated my approach to go deep with my clients to give them an experience that is so personal to them that they can't help but rave about.


                What I cover in this episode:

                • The steps that I take my clients through
                • What I ask clients to uncover personal details and what is most meaningful to them
                • How I infuse personalisation and meaning into my client’s events
                • Ways that the design process can impact you and your event as a client

                • Enquire and share the code FLOWERPOD to get up to $100 off item hire for one event. View the T&Cs here.


                  Check out my brand designer Alex: @havenstudioco 


                  Let’s make your events truly special, one conversation at a time.


                  ---


                  Download our flower availability guide here.


                  ---

                  Connect with Bree on Instagram: @aprilandfritz


                  Check out our website: https://www.aprilandfritz.com.au/ 


                  Make sure to subscribe so you don’t miss any future episodes!

                  19 min
                • My story

                  Welcome to my very first podcast episode. My name is Bree and I am a floral designer, event lover, business owner and now podcast host. I am the owner of April & Fritz, a floral design studio based in Melbourne Australia, and we cater to all kinds of events from weddings and funerals to private functions and corporate events. I am so excited that you are spending your earbud time with me and I hope you enjoy this episode getting to know me and my story.


                  What I cover in this episode:

                  • Why I never thought I’d have a podcast
                  • My background and how I got to be here today
                  • What made me turn to floral design after working for one of the most successful companies in the world
                  • How turning to flowers felt like home and what inspired my business name April & Fritz 
                  • Enquire and share the code FLOWERPOD to get up to $100 off item hire for one event. View the T&Cs here.


                    Let’s make your events truly special, one conversation at a time.


                    ---


                    Download our flower availability guide here.


                    ---

                    Connect with Bree on Instagram: @aprilandfritz


                    Check out our website: https://www.aprilandfritz.com.au/ 


                    Make sure to subscribe so you don’t miss any future episodes!

                    29 min
                  • April & Fritz Podcast Trailer

                    Welcome to April and Fritz. The podcast that dives deep into the artistry of floral design and the world of unforgettable events. I'm your host Bree, a passionate floral designer event, lover and business owner. Join me each week as we explore the skill and soul behind creating the event of your dreams. This podcast is a haven for dreamers and doers, and for anyone who envisions life's special moments as truly exceptional.

                    In each episode, I will be:

                    • Equipping you with the knowledge and creative insights to help you make well-informed decisions and confidently navigate the details of your upcoming event.
                    • Empowering you through candid conversations about styles, designs, and trends.
                    • And lastly, I'll be getting you inspired by sharing real life stories of creating unforgettable moments from my own business, April and Fritz.

                    Let's make your events truly special, one conversation at a time.

                    1 min

                  About Cultivate

                  From the publisher's feed

                  This is Cultivate. A podcast for wedding florists, floral designers and creative business owners with the talent, taste and vision to build something extraordinary. Hosted by Bree Michaelas, floral…