In this episode of Cultivate Talk, Emily sits down with Aaron Burtch — a seasoned broadcaster, educator, and communication scholar whose career spans sports journalism, higher education, and research on the cultural side of athletics. From his time as a television sports anchor and producer for the Detroit Pistons to his academic work on baseball, rhetoric, and media, Aaron brings a unique perspective on how communication shapes the world of sports and beyond.

We explore the rituals and traditions that connect fans and communities, the psychology behind "walk-up songs," and the evolving role of sports communication in higher education and everyday life. Aaron’s passion for both the field and the game shines through in the conversation.

Whether you’re a sports fan, a communication scholar, or just curious about how media and culture intersect, this episode offers thoughtful insights with plenty of energy and heart.

In this episode of Cultivate Talk, we sit down with Dr. Emily Pfender, a postdoctoral researcher in the Department of Obstetrics and Gynecology at the University of Pennsylvania and a dedicated science communicator. Dr. Pfender’s research explores how misinformation and wellness trends about women’s health spread on social media, and how they shape health beliefs and behaviors.

Together, we unpack the kinds of messages circulating online — from quick-fix wellness tips to misleading health claims — and discuss why these trends gain traction in today’s digital environment. They also explore what it means to navigate women’s health information critically, and how evidence-based communication can promote equity and improve care.

This conversation highlights the vital role of communication in separating fact from fiction and offers listeners practical tools for engaging with women’s health content online.

In this episode, we interview Dr. Dan Hartman, and we delve into the critical role of communication in ensuring sports safety. Join us as we explore how effective dialogue among athletes, coaches, and parents can prevent injuries and promote well-being. Discover the challenges and breakthroughs in discussing concussions and other safety concerns, and learn how shifting the culture from silence to safety can make a significant impact. Tune in for insights that could change the way we approach sports safety at every level.

Have questions or want to keep this conversation going? You can reach Dr. Dan Hartman at: [email protected]