Behind every A-lister is someone making the numbers work. In this episode, Jen sits down with Anna DerParseghian, Managing Partner at PTD Business Management who’s spent decades quietly shaping Hollywood’s most powerful financial stories.

They talk about how business management all works, risk and resilience, and why understanding psychology is just as important as understanding contracts. From the evolution of deal structures to how creators should protect their assets, Anna shares practical wisdom and the mindset shifts that separate survival from success.

🔔 Like, subscribe & join us for more behind-the-scenes industry insight, every week!

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Head of Unscripted & Docs at Fulwell Entertainment Phil Byron sits down with Jen for a no-holds-barred conversation on building talent-led projects, navigating cultural moments, and the wild ride of booking celebs.

From hustling in the early YouTube days to helping LeBron James build a storytelling powerhouse, Phil gets real about the business of making shows that matter - and how joy, collaboration, and timing play a role in every success.

🔔 Like, subscribe & join us for more behind-the-scenes industry insight, every week!

Follow Cultivated: www.instagram.com/cultivatedentertainment

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The PR powerhouse behind Revolve, Cardi B’s latest launch, and some of the buzziest Coachella moments joins Cultivated Conversations for a Jenn-packed episode!

Jennifer Walker, owner & co-founder of Walker Drawas, sits down with Jen for a no-filter convo on building a brand people actually care about, experiential and influencer strategy, and an insightful look at how creators are changing the PR game.

From surviving the 2020 industry shutdowns as two pregnant founders to unlocking viral moments in wellness, fashion, and culture, this episode dives deep into the art (and science) of making things pop in an ever-evolving media landscape.

🔔 Like, subscribe & join us for more behind-the-scenes industry insight, every week!

Follow Cultivated: www.instagram.com/cultivatedentertainment

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Add Jen on LinkedIn: www.linkedin.com/in/jennifer-proctor-55405b10/

Email us: [email protected]

5 years later, Cultivated Conversations is making its triumphant return!

Jen Proctor (CEO & Founder of Cultivated Entertainment) returns to the mic to reflect on the journey so far and unveil what’s ahead for version 2.0 of our show. Rooted in authentic, unfiltered dialogue, this new chapter is designed to inform and inspire those navigating the business of entertainment in an ever-changing media landscape - and to motivate anyone on their own creative path.

Welcome (back)!