Ever wonder why unqualified influencers and AI-generated content dominate search results while actual professionals stay silent? The answer lies in five research-backed barriers that prevent qualified experts from sharing their knowledge online.

In this episode, Greg Mount explores why Canadian solo professionals struggle with content creation despite understanding its value, and provides a practical framework for overcoming these challenges using Google's E-E-A-T guidelines.

Get the full story: Cultivating Client Connections in a Sea of AI Content

Key Topics:

• The professional silence paradox: why experts avoid content creation
• Five evidence-based barriers preventing professional content creation
• How Google's E-E-A-T framework guides credible professional content
• A simple "one article per month" strategy that actually works
• Content repurposing workflow for maximum efficiency with minimal time investment

Episode Chapters:

• (00:00) - Online Publishing Paradox

Resources Mentioned:

• PIPEDA (Personal Information Protection and Electronic Documents Act)
• CASL (Canada's Anti-Spam Legislation)
• Google's E-E-A-T Guidelines
• American Bar Association 2024 Technology Report